Sentiment Analysis: A Primer for B2B Marketers
Zoominfo
FEBRUARY 17, 2020
Emotions’ and ‘feelings’ aren’t words that come up often in the B2B world. The goal of this tactic is to leverage the sentiments of customers to improve your marketing strategy. As a marketing technique, sentiment analysis can be as complex or as simple as you make it. How do you track customer sentiment?
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