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Pick The Right Plays: Using the Go-To-Market Framework

Zoominfo

“It’s imperative to continually listen to what customers are saying , putting yourselves in the customers’ shoes and thinking of ways to better enable them,” Craig Williams, chief information officer at networking software company Ciena, told IDG Connect. Customer interviews are also beneficial. Market Expansion.

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Pick The Right Plays: Using the Go-To-Market Framework

Zoominfo

“It’s imperative to continually listen to what customers are saying , putting yourselves in the customers’ shoes and thinking of ways to better enable them,” Craig Williams, chief information officer at networking software company Ciena, told IDG Connect. Customer interviews are also beneficial.

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Demand Generation In the Face of Frugalnomics and Internet Fueled Decisions

The ROI Guy

Formally defined, Demand Generation is the use of targeted marketing programs to address four key objectives for B2B marketers: Building awareness of a company’s products and services; Establishing relevance to a prospective buyer/end user; Supporting validation for the purchase; and Mitigating customer concerns.

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Why SaaS Companies Are Embracing Owned Media and How to Make it Work for You

Sales Hacker

Of course, SaaS products can be a harder sell than Rihanna’s Fenty Beauty, but the same strategy applies: build value for your network before selling to them. This allowed them to find their product market fit early on, gaining feedback from their network to inform marketing decisions.

Media 71
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The Top 10 Sales Enablement Events to Attend in 2021

Showpad

Tenbound offers a day of learning and networking 100% focused on sales development with the top minds in our industry. Forrester’s B2B Summit leverages the insights, analysis and experience of the brightest B2B minds to spark your curiosity, shape your strategy and fuel double-digit business growth. Forrester B2B Summit, North America.

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Holistic revenue performance series III: Solution management

Mereo

At Mereo, we have developed a unique approach to revenue performance that leverages the inherently interdependent operational disciplines of demand progression, solution marketing, solution management, sales operations and sales enablement. We have touched on demand generation and solution marketing the past couple weeks.

Revenue 41
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Meet the Spiff Team: Chapter Seven

The Spiff Blog

Clay grew up in Indiana, went to school in Idaho, and moved to Utah for job opportunities and social networking. Megan McGinley, Demand Generation Manager. For Octavio the analysis of different data is the key for solving a lot of the problems. What excites you most about your role at Spiff?

Meeting 72