B2B Customer Service Knowledge Base Marketing 
Sales and Marketing Management
OCTOBER 26, 2020
Author: Mark Kovac, David Deming and Sushant Khandelwal Virtual selling in business-to-business markets, often associated with inside sales, has carried a bit of a stigma within field-dominated sales organizations. Myth 1: Field sales reps sell primarily in person. Reimagining Sales Coverage.
Sales Hacker
JUNE 3, 2021
B2B vs B2C CRMs — let’s break it down. What I needed was a B2B CRM software that allowed me to collect information about the prospect; qualify them based on their company and role; and send follow-ups to upsell them. Now, there are many companies out there that target both B2C and B2B, like Amazon, Yelp, or OpenTable.
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Zoominfo
MARCH 27, 2018
On the most basic level, customer engagement can be defined as the ongoing relationship between a brand and its customers. And, even though customer engagement is only a piece of the marketing puzzle, it shouldn’t be ignored. The Current State of Customer Engagement.
LeadFuze
JULY 16, 2019
In the last few years, considerable attention has been paid to improving customer experience (CX) in the B2C world, however, research by Accenture Strategy makes it clear that CX is equally, if not more, important for B2B buyers as well. . Talking about expectations, B2B buyers seem to be much more demanding than B2C customers.
SugarCRM
DECEMBER 9, 2022
If you’re looking to open more customer service channels without breaking the bank, look no further! We want to help you give your customers the freedom to engage with you where, when, and how they want. The Future of Customer Service. If you’d like to watch the full recording, you can do it here.
Sales Hacker
AUGUST 8, 2018
Here’s a closer a look at the evolution of customer relationship management and where it’s headed. Let’s face it—most B2B tech brands are unsexy. It’s not a bad thing, but you won’t see hundreds of customers lining up outside at 4:00 am to wait for the next big product release from some IT cloud storage company.
Highspot
JANUARY 19, 2022
The market is evolving faster than ever, and sales reps need high-quality ongoing training to keep up. Besides having a much bigger knowledge base and skill set than the average salesperson, their job is unique. B2C or business-to-consumer sales : Built for B2C-style businesses that market their products directly to consumers.
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