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“Land” Your Best Prospects with Landing Page Marketing

Zoominfo

As opposed to whole blog posts, webinars, eBooks, and other digital content, the landing page is a simple design to bring the reader to a call to action. That initial curiosity in your content offering — eBooks, whitepapers, case studies — might grow into an interest in your solution. What Makes a Good Landing Page?

Marketing 246
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Cold Calling Guidelines for Practical and Actionable Prospecting

Zoominfo

Although B2C companies get almost all attention for unwanted cold outreach, for B2B companies, the following is what the SEC lays out: Times of Day. Assume you’ll always get direct access to an executive or decision maker — study the org chart. What are the Rules on Cold Calling? Let your value proposition age — review it regularly.

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article thumbnail

“Land” Your Best Prospects with Landing Page Marketing

Zoominfo

As opposed to whole blog posts, webinars , eBooks, and other digital content, the landing page is a simple design to bring the reader to a call to action. That initial curiosity in your content offering — eBooks, whitepapers, case studies — might grow into an interest in your solution. What Makes a Good Landing Page?

Marketing 130
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How to plan content for B2B brands in 4 easy steps

Nutshell

B2B vs. B2C. First, it’s important to differentiate between B2B and B2C: B2B stands for business to business , meaning you are a business selling your product or service to another business. B2C stands for business to consumer , meaning you’re selling your products or services directly to a consumer. Case studies.

B2B 99
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B2B Sales 101: Definition, Techniques & More

LeadBoxer

With B2B e-commerce sales predicted to exceed B2C e-commerce sales by 2020, B2B selling is constantly growing. So, what are B2B sales, and how are they different from B2C sales? How are B2B sales different from B2C sales? How Are B2B Sales Different from B2C Sales?

B2B 91
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Cold Calling Guidelines for Practical and Actionable Prospecting

Zoominfo

Although B2C companies get almost all attention for unwanted cold outreach, for B2B companies, the following is what the SEC lays out: Times of Day As a sales professional, you can make cold calls to company phones at any time of day (preferably during business hours). What are the Rules on Cold Calling?

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3 Essential Types of Interactive Content

Zoominfo

However, unlike ebooks and whitepapers, a quiz is broken down into smaller, more digestible pieces of information. Traditionally seen as a B2C tactic, quizzes can prove to be immensely beneficial to your B2B marketing strategy. Like traditional marketing content, quizzes can provide your prospects with an educational experience.