11 Most Popular Psychology Studies of 2017

Hubspot Sales

THE EBOOKS ~. Escape from low mood or depression with my " Activate ebook ". Discover how to deal with anxiety in my " Anxiety plan ebook ". Boost your motivation for anything with my " Spark ebook ".

Study 109

I Signed Up For An eBook…….

Partners in Excellence

I saw an intriguing eBook being promoted by a company known for providing Sales Acceleration/High Velocity selling tools. At 8:01, I had an email with the following: Thank you for downloading [Title Witheld] eBook. You can click here to access the eBook at anytime. It’s a salesperson following up on my interest in the eBook and wanting to talk to me about their solution.

eBook 87

[New Ebook] 6 Essential Rules of Sales Negotiation

RAIN Group

According to a recent study from the RAIN Group Center for Sales Research, 55% of leaders at companies don't believe their sellers have the negotiation skills needed to consistently win new business.

eBook 56

Leverage the Need for Immediacy to Grow Your Inbound Lead Revenue


There’s a lot of meat in this study about how businesses are (and are not) making lead response a priority. A study published wayyyyy back in the March 2011 issue of Harvard Business Review (HBR) found the median online lead response time was between 1 and 2 hours.

The Showpad Sales Transformation Maturity Model

Communication Is A Deal Killer

Fill the Funnel

Like other skills we use in our lives, it is something that needs to be studied and practiced. Marketing Sales Books/Resources Training business communication eBook free tips Verbal Your communication skills could be killing deals and your career!

eBook 137

Book Review: The Challenger Sale | Sales Motivation and Sales.

The Sales Hunter

In the book, the authors reveal the findings from their extensive studies regarding the sales process. Their study breaks salespeople into 5 distinct categories and one of them is “the challenger.” FREE eBook: The Negotiation Skills You Need! About. FREE Resources. Hire Mark. Client List. Testimonials. Client Login. Mark Hunter. Client List. Testimonials. Speaking. Mark’s Insights on SALES MOTIVATION. Mark’s Insights on PRICING.

7 Forces for Driving Transformation in Sales

Smart Selling Tools

A recent Bain study showed that, while 80 percent of companies felt they provided a superior product or service, only eight percent of their customers agreed. Stat from the eBook. 7 Forces for Driving Transformation in Sales. Buyers today are experiencing information overload. Emails.

eBook 81

Content marketing for sales: 6 ideas to address the bottom of the funnel

Base CRM

Case studies. Case studies prove to prospects that your product/service works for other businesses. These studies also offer another reason to trust you. Case studies need to be related to your customer’s industry. Ebooks.

How to follow up on a download

Sales 2.0

I’ve actually wondered about the best messaging to follow up on an ebook download and David makes it very obvious how to do it. The other day, I downloaded an outstanding market research study. Great post here by David Brock.

2 Truths and a Lie: High Email Bounce Rates and Sender Reputation

DiscoverOrg Sales

Someone who wants to download an ebook or – better yet – have someone follow up with them should be the most likely source for their valid email address. Here’s the reality: A web visitor might really want your ebook, but they don’t usually need you to email it to them.

Video: LeadGnome 90-Second Nugget E3 – Mining Sales-Ready Leads From Email Replies


In studying data from real LeadGnome customers, I’ve found that more than half of OOOs contain alternate contacts. When you send an email marketing campaign, what’s the most common type of reply that hits your inbox? Yep, Out-Of-Office.

eBook 79

7 Actionable Tips to Re-Engage Old Sales Leads

Sales Hacker

Use these tips: Study your previous conversations and find a pattern for insight. Case Study: Jake Jorgovan. Send a Post, Guide, Workbook, Checklist or Ebook. Offer them a free, valuable ebook, content or checklists or guide. Case Study: Valve Video Games.

Leads 106

How to Use Email Autoresponders to Increase Your Sales

Sales and Marketing Management

After a week, a new email is being delivered, showcasing the best links, blog posts and case studies of your brand. Offer them a case study that proves something that’s relevant to them. Here’s a sequence example that you should study. Instead of following, better study!

6 steps to effective email marketing for mortgage lenders


In a recent study conducted by Ellie Mae on communication preferences in the mortgage industry, the number of borrowers who find email intrusive has grown over the last 5-10 years. Our new eBook, “An Email Marketing Guide for Mortgage Lenders: 6 Steps to Effective Email Marketing in an Age of Compliance and Digital Consumer Engagement,” focuses on six steps to create a powerful email marketing strategy. Read the full eBook now!

eBook 40

How The Best SaaS Sales Teams Are Improving Close Rates Today

Sales Hacker

An example of this in action: when marketing teams share ebook downloads as highly qualified leads. Roberge explains that a demo request is different than an ebook download, and he isn’t wrong. conducted a comprehensive study that analyzed over 70,000 B2B SaaS sales calls.

What is Intent Data? The Predictive Sales Trifecta

DiscoverOrg Sales

This includes: Downloads of whitepapers, case studies, tech publications. When buyers have pain points, they visit websites, read articles, download ebooks and whitepapers … and generally rack up a lot of digital footprints as they consume content across the internet.

Data 316

5 Less Annoying Alternatives to "Please Find Attached"

Hubspot Sales

Between ebooks, case studies, data sheets, proposals, and contracts, you probably send email attachments on a daily -- if not hourly -- basis. I’ve attached an ebook with some helpful strategies -- page 32 in particular has good ideas.

Should You Use Pinterest for B2B Marketing? Yes or No in 5 Minutes

Sales Benchmark Index

This is where blog articles and ebooks are gaining traction in b2b marketing. Breaking down the recent pew Internet research study, women are about 5x as likely to be on the site as men. Additional demographic data from the study is shown below.

B2B 340

SDR Onboarding Best Practices


Luckily, this study also uncovered the optimal ramp time: 3 months. Studies show that mentorship programs lead to increased salaries, quicker time to promotion, and higher retention rates. Download the eBook!

2018 Top MarTech Trends: Top Pain Points and Spending Priorities for CMOs

DiscoverOrg Sales

CASE STUDY] Data-Agnostic? Grab our free ebook. What pain points keep CMOs up at night? And what are the existing and emerging technologies that marketing teams will be spending more on in 2018?

Trends 216

The Startup’s 4-step Guide to Building Strong Sales Pipeline

DiscoverOrg Sales

So start with a simple case study and testimonial from one of your lookalike customers, highlighting why your product created value for them and be specific about the characteristics that make them similar to your target buyer: Publish a case study on your website.

The Power of Sales Intelligence #2: Creating an Ideal Customer Profile

DiscoverOrg Sales

You can also skip our 7-part blog series and go straight our new ebook: The Power of Marketing and Sales Intelligence – 7 Ways to Fuel Faster Growth. Get the ebook: The Power of Sales Intelligence: 7 Ways to Fuel Faster Growth. Grab our free ebook.

The Ideal Length of a Sales Email, Based on 40 Million Emails

Hubspot Sales

A study from Boomerang reveals the factors behind why some emails are opened, and others are sent straight to trash. In a study of over 2.1 Next, the study showed emails written at a third-grade reading level had the highest response rate.

How to Use Netflix Secrets to Create Binge-worthy Effective Sales Pitches

Sales Hacker

Yet, a new study just came out saying that the average person watches 18 days worth of Netflix a year. Case studies, videos, ebooks, blog articles — these can and should be used as supplementary content to spice up a sales pitch.

Why Product-Agnostic Content Wins in B2B Marketing

Sales and Marketing Management

There is no other branding or self-promotion beyond a link to a free eBook below the video and Gavin’s name (highlighted in yellow, below).

B2B 254

Breaking Open the Predictive Black Box: What Data Points Actually Predict a Purchase?

DiscoverOrg Sales

In the resulting study , we organized results according to 7 key findings : Buying magic happens at the confluence of 3 different types of predictive data: Fit , Intent , and Opportunity. STUDY] Breaking Open the Predictive Black Box : What Data Points Actually Lead to Higher Conversion Rates and More Sales? Download our ebook for COMPLETE “predictive data points” survey results. For complete results, download the new study. Get our study for complete results.

Data 167

This Is Not Your Father’s Marketing Plan, and That’s Good

Sales and Marketing Management

Capture (gaining more direct information about customers and advancing company awareness with, say, gated content such as white papers and eBooks). In the demand generation stages of Capture, Nurture and Convert, rely on eBooks, white papers, webinars and third-party content like analyst reports and case studies to validate why you’re right vendor. Innovative content – think beyond the eBook.

eBook 168

The 3 Types of Content All Good ABM Strategies Need

A Sales Guy

When was the last time you found or even downloaded an exquisite ebook, or attended a great webinar or was offered a compelling study? Creating an ebook for the sake of an ebook no longer works. Have you noticed? Most content sucks. Yup, I said it.

Is too much data hurting your sales performance?


” According to a McKinsey study. Free eBook. Long ago, in a time before the internet, sales organizations struggled to gather enough quality data. Activities were manually logged in spreadsheets or on paper and CRMs didn’t exist as we know them today.

Data 83

5 Ways to Create a Successful Sales Coaching Program

Steven Rosen

Study after study has shown that sales manager coaching has a significant impact on performance. CSO 2015 Sales Management Optimization Study: Formal coaching process: 17% improvement in sales win rate. As a result, very few companies realize the gains promised by these studies. Click here to check out our webinars, tools, podcasts, eBooks, videos and on-demand training.

Successful Podcasts' Share Seven Qualities


This multi-use content is used in testimonial quotes, blogs, nurture messages, ebooks, hard cover books, guest websites, white papers or case studies.

Funnel 151

How to Leave Sales Voicemails People Actually Want to Respond To

Hubspot Sales

The buyer has had a great experience perusing the articles on your blog, reading through ebooks, and attending webinars that your company has produced to help them frame their problem better. I noticed you downloaded our ebook on Facebook marketing best practices.

7 Ways to Get More Women in the Sales Profession (and Keep Them)

DiscoverOrg Sales

Studies repeatedly show that gender-diversity in sales is a money-maker for companies – to the tune of 15x higher average sales revenue: Women achieve higher quotas. Get our free ebook: Why Didn’t They Buy: A Deep-Dive into Buyer Preferences. Download the Full Buyer Persona Study. Gender diversity is making headlines these days, as the spotlight shines on the treatment and representation of women in one industry after another.

Retail 189

5 Ways to Create a Successful Sales Coaching Program

Steven Rosen

Study after study has shown that sales manager coaching has a significant impact on performance. CSO 2015 Sales Management Optimization Study: Formal coaching process: 17% improvement in sales win rate. As a result, very few companies realize the gains promised by these studies. Click here to check out our webinars, tools, podcasts, eBooks, videos and on-demand training.

Forrester Predicts the Death of 1 Million Salesmen by 2020: Henry Schuck Disagrees

DiscoverOrg Sales

Anyone who has sold a B2B software or hardware product knows that the nuances in one software versus another are vast, requiring more education that can be gleaned from an eBook or datasheet download. By 2020, the B2B SALESMAN WILL BE DEAD.

PRO, FUN & MON: 3 Really Good Things to Manage To in Selling

Anthony Cole Training

Rather, it is a process that evolves out of focused commitment and dedication, ongoing study and professional growth, high-road ethics, unwavering determination, and plain, old-fashioned hard work.". Sign up HERE and receive Tony Cole’s eBook, Why is Selling So #%&@ Hard?,

Why Are 75% of Salespeople Ineffective?

No More Cold Calling

How many of us studied sales in college? Engineers, scientists, accountants, lawyers—these folks all study their crafts. Free Ebook: “Facebook and Face Time Matter: The Role of Technology in Sales”. Click here to download my free ebook on the role of technology in sales.

Oracle 241

Benchmark Your Demand Generation Content in 4 Quick Steps

Sales Benchmark Index

Demand generation content refers to web pages, blogs, eBooks, white papers, webinars, newsletters, and many others. Your blog, white papers, webinars, and eBooks must be your best sales people. Here are some findings from the above case study: 1- We filled out a form on each site.

How to Spot Buying Signals – with Intent Data @DiscoverOrg

Smart Selling Tools

Give special attention to pages like case studies, product information, and pricing or demo pages. What if they attended a webinar, or download an ebook? How to Spot Buying Signals – with Intent Data. If you’ve ever bought a house, you know the drill: Location, location, location!

Data 108