criteria for success

JANUARY 8, 2021

Here at CFS, we offer free webinars, eBooks, and playbooks on our website. We've included some motivational content below, including an eBook on gratitude and blog posts on courage, risk-taking, and persistence in sales. eBook: Being a Grateful Leader. CFS Resources on Inspiration, Motivation, and Gratitude.

eBook 96

eBook Webinar Metrics Twitter Motivation 96

RAIN Group

SEPTEMBER 6, 2017

According to a recent study from the RAIN Group Center for Sales Research, 55% of leaders at companies don't believe their sellers have the negotiation skills needed to consistently win new business.

Negotiation 53

Negotiation eBook Study Groups 53

Sales and Marketing Management

SEPTEMBER 8, 2018

After a week, a new email is being delivered, showcasing the best links, blog posts and case studies of your brand. Offer them a case study that proves something that’s relevant to them. Here’s a sequence example that you should study. Instead of following, better study! Day 2 – Case Study.

Case Study 237

Case Study Discount Webinar Metrics How To 237

Zoominfo

JANUARY 19, 2021

As opposed to whole blog posts, webinars, eBooks, and other digital content, the landing page is a simple design to bring the reader to a call to action. That initial curiosity in your content offering — eBooks, whitepapers, case studies — might grow into an interest in your solution. What Makes a Good Landing Page?

Marketing 246

Marketing Prospecting Top of Funnel Segment 246

Zoominfo

JANUARY 15, 2021

According to a study by Edelman, 88% B2B of decision-makers believe that thought leadership is effective in enhancing their perceptions of an organization—yet only 17% of them rate the quality of most of the thought leadership they read as very good or excellent. Your content should present your brand as a thought leader.

Paid Content 264

Paid Content Lead Generation Lead Rank Lead Scoring 264

SBI

JULY 14, 2019

Resources All Case Studies eBook ebooks & Guides Interview Video Video Reviews Webinars. Case Studies. If you have a large team of field sellers and resellers, you know how difficult it can be to consistently disseminate up to date, brand compliant materials that make an impact. Nancy Nardin, Smart Selling Tools.

Video 93

Video Case Study eBook Field Sales 93

Miller Heiman Group

JULY 21, 2020

In The Way to Create Value , a recent eBook we created in partnership with LinkedIn, we suggested three ways that sales leaders can create the structure, culture and systems to start building high-performing sales teams that deliver more value for buyers. Define a Sales Methodology. Commit to Reinforcement.

Lead Rank 100

Lead Rank Lead Scoring Buyer Sales Methodology 100

Zoominfo

JANUARY 26, 2021

The great thing about enterprise leads is that they can still come from traditional marketing channels such as web forms, trials, demo requests, whitepapers, eBooks, case studies, and any other channels you’re already using for lead generation. Create Case Studies To Demonstrate Value. Qualify The Leads You Already Have.

Lead Generation 189

Lead Generation Lead Rank Lead Scoring Enterprise 189

Sales 2.0

APRIL 8, 2016

I’ve actually wondered about the best messaging to follow up on an ebook download and David makes it very obvious how to do it. The other day, I downloaded an outstanding market research study. Great post here by David Brock. Do Your Sales People Understand The Objective Of Your Content? It’s a fascinating piece of work.

Follow-up 150

Follow-up How To eBook Study 150

SBI

AUGUST 4, 2019

Resources All Blog Article Case Studies eBook Interview Video Video Reviews Webinars. Case Studies. SmartCloud Connect users can escape from the shackles of poor visibility that the rest of the market will continue to suffer from. Nancy Nardin, Smart Selling Tools. More SmartCloud Connect Resources. Prospect Engagement.

Video 89

Video SalesForce Case Study eBook 89

Pipeliner

FEBRUARY 15, 2021

In this ebook, I’m providing a practical program you can use to become an active Pipelinerpreneur. Having the software well learned—or learning it while you’re studying this ebook—will already help you be a better salesperson. But at night, he was studying hard and learning many other things. Creating Your Own Business.

How To 81

How To eBook CRM Pipeline 81

The Center for Sales Strategy

OCTOBER 15, 2020

The content that Marketing creates to support the go-to-market objectives (blog articles, eBooks, whitepapers, case studies, etc.) is often repurposed to support the buying journey and sales process as well.

Case Study 81

Case Study Marketing eBook Lead Generation 81

Allego

NOVEMBER 3, 2022

You have a sales content library full of collateral, videos, reports, eBooks and more. From the first eBook a prospect downloads to the last case study they read, deal content tracking shows how and when your sales material influences the deal and contributes to actual dollars. But do you know how effective that content is?

Top of Funnel 113

Top of Funnel eBook Collateral Case Study 113

Hubspot Sales

NOVEMBER 13, 2017

Between ebooks, case studies, data sheets, proposals, and contracts, you probably send email attachments on a daily -- if not hourly -- basis. I’ve attached an ebook with some helpful strategies -- page 32 in particular has good ideas. And that means you might be using the common phrase “Please find attached.” Cheers, Jackie.

Case Study 145

Case Study eBook Policies Study 145

Zendesk Sell

JANUARY 10, 2019

Case studies. Case studies prove to prospects that your product/service works for other businesses. These studies also offer another reason to trust you. Our own case studies at Zendesk Sell include statistics, testimonials, and what parts of our product have proved effective for our customers’ business.

Top of Funnel 74

Top of Funnel Funnel Case Study Webinar Metrics 74

Smooth Sale

MARCH 10, 2024

Studies show ebooks and white papers can also impact the customer decision-making process. One study showed that 80% of B2B leads were generated from social media in 2023, with a staggering 46% of them coming from LinkedIn. Investing in LinkedIn marketing solutions can help your brand generate more qualifying leads.

B2B 102

B2B Top of Funnel How To Sales Qualified Lead 102

Zoominfo

FEBRUARY 17, 2021

Assume you’ll always get direct access to an executive or decision maker — study the org chart. Check out more cold calling tips in our eBook – 9 Cold Calling Tips and Tricks to Generate More Leads. Don’t: Waste your time calling unfit, or barely fit leads — find out exactly who’s in your market.

Cold Calling 264

Cold Calling Guidelines Prospecting Face-to-face 264

Partners in Excellence

MARCH 25, 2023

Look for a platform that allows you to create and manage different types of content, such as sales decks, case studies, product brochures, and videos. The eBook covers topics such as content management, sales training, analytics, and more. The whitepaper covers topics such as content management, sales coaching, analytics, and more.

Lead Rank 62

Lead Rank Case Study Analytics Lead Scoring 62

Corporate Visions

MAY 30, 2019

That’s what we set out to discover in our latest study. The Marketing Personalization Study. Get our latest eBook to see examples of the four emails we sent. As this study proves, you may not need to hyper-personalize every piece of communication. So, where’s the sweet spot? How much personalization is too much?

B2B 106

B2B Marketing Scale eBook 106

Zoominfo

FEBRUARY 5, 2021

Hopefully, they’re on your website, digesting your blog posts, videos, and case studies.). They might fill out a form to register for a webinar or download an ebook. This can range from a comment to publish on your website (with their permission) to doing a video review or case study. Let’s start with that dream customer.

Top of Funnel 179

Top of Funnel Ideal Customer Profile Funnel B2B 179

No More Cold Calling

APRIL 17, 2014

How many of us studied sales in college? Engineers, scientists, accountants, lawyers—these folks all study their crafts. Free Ebook: “Facebook and Face Time Matter: The Role of Technology in Sales”. Click here to download my free ebook on the role of technology in sales. Because no one ever taught them how to sell.

Face-to-face 278

Face-to-face Social Media Oracle Hiring 278

Zoominfo

JANUARY 26, 2021

Qualify The Leads You Already Have The great thing about enterprise leads is that they can still come from traditional marketing channels such as web forms, trials, demo requests, whitepapers, eBooks, case studies, and any other channels you’re already using for lead generation. They don’t have time to waste with generalizations.

Lead Generation 130

Lead Generation Enterprise Enterprise Lead Rank 130

Steven Rosen

JANUARY 22, 2018

Study after study has shown that sales manager coaching has a significant impact on performance. CSO 2015 Sales Management Optimization Study: Formal coaching process: 17% improvement in sales win rate. As a result, very few companies realize the gains promised by these studies. Time in field: 17% increase in performance.

Sales Coaching 273

Sales Coaching Coaching Sales Management Study 273

Zoominfo

MARCH 4, 2021

Expand your content by channel and medium – There are many mediums of content, such as blogs, eBooks, and case studies, which can reach more audiences when expanded into different channels.

Lead Generation 100

Lead Generation Ideal Customer Profile Lead Rank Lead Scoring 100

Zoominfo

JANUARY 19, 2021

As opposed to whole blog posts, webinars , eBooks, and other digital content, the landing page is a simple design to bring the reader to a call to action. That initial curiosity in your content offering — eBooks, whitepapers, case studies — might grow into an interest in your solution. What Makes a Good Landing Page?

Marketing 130

Marketing Prospecting Top of Funnel Segment 130

Anthony Iannarino

AUGUST 30, 2020

In the 1950s, a student of psychotherapy at an English hospital studied relationships between the therapist and their patient. Get the Free eBook! Download my free eBook! This eBook will help you Seize Your Sales Destiny, with or without a manager. Early in the relationship, the patient respected the therapist.

eBook 131

eBook Positioning Up-Sell Competition 131

Zoominfo

FEBRUARY 25, 2021

Keep the conversation going by offering additional, related content, such as: A related blog post link A 30-second “thank you” video from the host A limited-time ungated whitepaper or case study. Additionally, consider enticing them to attend the live show with an offer — from participating in a live Q&A to a downloadable ebook.

Top of Funnel 208

Top of Funnel Webinar Metrics Funnel Social Media 208

Steven Rosen

JANUARY 22, 2018

Study after study has shown that sales manager coaching has a significant impact on performance. CSO 2015 Sales Management Optimization Study: Formal coaching process: 17% improvement in sales win rate. As a result, very few companies realize the gains promised by these studies. Time in field: 17% increase in performance.

Sales Coaching 261

Sales Coaching Coaching Sales Management Study 261

No More Cold Calling

MARCH 15, 2018

After all, study after study has shown the dangers of technology addiction for children —from delayed development, to obesity, to mental health problems. For more on how technology helps and hinders the sales process, download my free eBook, “ Facebook and Face Time Matter: The Role of Technology in Sales.”. Well, guess what?

Lead Generation 243

Lead Generation System Leads Marketing Qualified Lead 243

PandaDoc

APRIL 24, 2023

Typical types of content involved in a sales enablement strategy include case studies, testimonials, product sheets, messaging guides, articles, email templates, ebooks, reports, and whitepapers. Ebooks: Downloadable guides on how your sales team should handle particular customer call scenarios.

Sales Enablement 52

Sales Enablement Webinar Metrics Strategy Top of Funnel 52

BuzzBoard

FEBRUARY 8, 2024

You can implement strategies such as offering a free eBook, webinar, or discount coupon to incentivize clients to opt-in. According to a study by Convince & Convert, "35% of email recipients open email based on the subject line alone." First and foremost, building a quality email list is essential.

Small Business 52

Small Business Small Business Email Marketing Marketing Qualified Lead 52

criteria for success

APRIL 10, 2020

Brené Brown is a research professor at the University of Houston who studies vulnerability, courage, authenticity, and shame. eBook: The Ultimate Guide to Managing a Remote Team. eBook: Time Management. Today's quote from Brené Brown is about connection. Read on to learn more about this week's Let's Talk Sales inspiration!

eBook 52

eBook Territories Study System 52

Allego

DECEMBER 22, 2020

White Papers / eBooks. Long-form assets such as white papers and eBooks are top-of-the-funnel content that promote your company’s thought leadership on a topic that’s important to your industry. Case Studies. Case studies present the situation, challenge, solution, and results of an engagement with your company.

Sales Enablement 71

Sales Enablement Top of Funnel Case Study Face-to-face 71

criteria for success

MAY 8, 2020

Brené Brown is research professor at the University of Houston who studies vulnerability, courage, authenticity, and shame. eBook: The Ultimate Guide to Managing a Remote Team. eBook: Time Management. Today's quote from Brené Brown is about measuring goals and expectations. Brené Brown Quote. Download Now.

eBook 52

eBook Territories Study Webinar Metrics 52