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4 Lessons B2B Marketers Can Learn from B2C Marketers

Zoominfo

The differences between B2B marketing and B2C marketing run deep. These differences range from price point to length of sales cycle, to key buying motivators, and beyond. Today we’re putting our differences aside because we believe, there’s a lot B2B marketers can learn from their B2C counterparts.

B2C 209
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Why B2B Sellers & Marketers Need to Add Value to Each Buyer Interaction

SBI

Transforming Sales: Why B2B Sellers & Marketers Need to Add Value to Each Buyer Interaction. In this series, we ask Sales Tech Executives to describe how their solution can transform sales in a significant way. Older, more established companies will be coming at sales transformation from a different POV.

Buyer 94
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Sales Innovation Paradox with Dr. Howard Dover, #220

Vengreso

With the sales enablement industry exploding, why is it that B2B and B2C companies still struggle to hit quota? Because despite all of the sales technologies, improved sales methodologies, advanced sales training – there still seems to be a disconnect between how modern sellers sell and how modern buyers buy.

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What happened to the Miller Heiman Group? Introducing Korn Ferry Sell with Christoffer Ellehuus, #217

Vengreso

In a B2B sales environment that is oversaturated with sales tools and technology, how sales organizations create and leverage an integrated sales approach is key. That’s why integrated technology like Korn Ferry Sell is so important. Is sales technology being leveraged the right way?

Groups 69
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The Top 35 Sales Podcasts for Sales Professionals

Zoominfo

If you work in sales, it’s our hope that this list of sales podcasts provides you with some fresh listening material, newfound inspiration, and the tips and tricks you need to excel in the world of sales. Recently, we published The Ultimate List of Marketing Podcasts. The Ultimate List of Sales Podcasts.

Hiring 269
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10 Most Important Sales Trends That Will Define 2019 (And Predictions)

Sales Hacker

Time for Sales Hacker’s Annual Top 10 Sales Trends and Predictions for the Future of Sales in 2019. Due to the proliferation of modern sales technology and people’s love of it, I added a new element this time. You know, since it’s extremely apparent that the sales technology landscape keeps growing like wildfire.

Trends 104
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Analysing the impact of the ‘Amazon Effect’ on B2B Sales

Artesian Solutions

The Consumerisation of B2B: Analysing the impact of the ‘Amazon Effect’ on B2B Sales. There’s a new normal that blurs the lines between B2B and B2C”. Buyers are demanding more agile and responsive B2B sales practices. Have you helped them exploit a previously untapped market opportunity? Solid engagement strategy.

B2B 45