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4 Lessons B2B Marketers Can Learn from B2C Marketers

Zoominfo

The differences between B2B marketing and B2C marketing run deep. These differences range from price point to length of sales cycle, to key buying motivators, and beyond. Today we’re putting our differences aside because we believe, there’s a lot B2B marketers can learn from their B2C counterparts.

B2C 209
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Why B2B Sellers & Marketers Need to Add Value to Each Buyer Interaction

SBI

Transforming Sales: Why B2B Sellers & Marketers Need to Add Value to Each Buyer Interaction. In this series, we ask Sales Tech Executives to describe how their solution can transform sales in a significant way. Older, more established companies will be coming at sales transformation from a different POV.

Buyer 94
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B2B Guide to Brand Storytelling (With 9 Great Examples)

Zoominfo

Marketers often employ brand storytelling in campaigns containing creative narratives, showcasing a brand or its product in more relatable, human contexts. Brand storytelling is a staple of B2C content marketing, but it’s less common in the B2B world. What Is Brand Storytelling?

Examples 130
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Sales Innovation Paradox with Dr. Howard Dover, #220

Vengreso

With the sales enablement industry exploding, why is it that B2B and B2C companies still struggle to hit quota? Because despite all of the sales technologies, improved sales methodologies, advanced sales training – there still seems to be a disconnect between how modern sellers sell and how modern buyers buy.

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How a Customer-Centric Framework Can Drive Massive Growth for Your B2B Sales Org

Vendor Neutral

Leverage the right sales technology to support a customer-centric approach, including effectively onboarding and everboarding reps. Craig Nelson, CXera Over the years Craig Nelson has focused his efforts on building technology companies and enabling them to drive profitable revenue. Evolve away from product and toward value.

Siebel 59
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The Why, What & How of a Lead-to-Revenue Assessment, Part 1 - The Why & What

Pointclear

In today’s B2B companies, marketing and sales alignment is critical to success. Unfortunately, few B2B organizations focus on creating, implementing and executing a defined marketing and sales process. Unfortunately, few B2B organizations focus on creating, implementing and executing a defined marketing and sales process.

Lead Rank 100
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What happened to the Miller Heiman Group? Introducing Korn Ferry Sell with Christoffer Ellehuus, #217

Vengreso

Add to that how sales professionals are trained, there’s no wonder that many B2B and B2C sales organizations are struggling to meet their monthly and quarterly sales goals. That’s why integrated technology like Korn Ferry Sell is so important. Is sales technology being leveraged the right way?

Groups 69