Remove Blog Remove Buyer Persona Remove Training
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Blow the Dust off Your Buyer Personas to Win More Deals

SBI Growth

As a sales enablement leader, you had probably developed buyer personas years ago. There was a big announcement and possibly some training sessions, but then everyone forgot about them, and the sales reps almost certainly stopped using them. Slowly but.

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Why Top Sales Reps Will Be Unemployed In 2 Years

SBI Growth

It didn’t matter how much training or communication they received – they were simply “old dogs that couldn’t learn new tricks.”. The buyer environment has changed to be: More social. Lacks awareness of buyer personas. Jumped in with both feet to try out buyer personas.

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Operationalize Personas to Meet Your 2013 Goals

SBI Growth

Encourage sales and marketing to build personas and build a plan to operationalize them immediately. Over the past year, many organizations have built buyer personas (Read more about buyer personas here and here ). 4 Keys to Making the Persona Project Successful. Specific examples of how to use personas. .

Meeting 288
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Buyer Personas: Tips to Make Them Work Better for Your Sales Team

Sales Hacker

Newsflash: buyer personas are useless. Or any of the other buyer personas you so carefully put together? Now that we’ve got your attention, we can come clean: buyer personas aren’t really useless. A buyer persona is one of the best tools your sales reps can use to close a deal.

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Top 10 Sales & Marketing Innovations of the Past 10 Years

SBI Growth

This blog represents a test. Are your systems and training mobile enabled? The Tablet: Do you provide content that addresses your buyer’s market problems? Or is your buyer reading someone else’s content on their tablet? Do you have visibility to what buyers are doing during this time? Top 10 Sales Innovations.

Hiring 314
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4 Things to Avoid at SKO This Year

SBI Growth

Last week, Matt Sharrers wrote a great blog that addresses questions 1 and 2. My next two blogs will help you put on the best SKO. For example: Discussion of a new buyer persona. Addressing new buyer needs. Reassessing the buyer’s journey. I recommend you read it and download the tool. SKO is on the horizon.

Hiring 296
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Why Your Sales Ops Plan for Next Year May Already Be Obsolete

SBI Growth

Increased use of blogs, video, webcasts and social media are aimed at the new buyer. Get the sales team trained on how to sell socially. Commit to Operationalizing Buyer Personas : If your company has personas developed, here are several tangible ways to do this. Build the personas into your CRM.