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4 Lessons B2B Marketers Can Learn from B2C Marketers

Zoominfo

The differences between B2B marketing and B2C marketing run deep. These differences range from price point to length of sales cycle, to key buying motivators, and beyond. Today we’re putting our differences aside because we believe, there’s a lot B2B marketers can learn from their B2C counterparts. Ready to learn more?

B2C 209
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How to Build a Better B2B Sales Tech Stack

Zoominfo

Examine the existing applications within your existing sales technology stack. As the modern buyer’s become more sophisticated and educated, sales teams have pivoted away from spray-and-pray outbound strategies to more consultative outreach. Gather your best reps and involve them in any technology procurement initiatives.

B2B 147
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B2B Sales Prospecting Strategy: 6 Ways to Improve

Zoominfo

To put it simply, without a deep understanding of your target audience, your sales efforts will fail. Although buyer personas are typically considered marketing territory, they’re also critical to the prospecting process. 93% of companies who exceed lead and revenue goals report segmenting their database by persona.

B2B 100
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6 Steps to Picking the Perfect Sales Model 

Highspot

For instance, if you choose to pursue an account-based sales model, you may organize your sales team very differently than if you chose an inbound strategy. In the case of the former, this approach would require heavy investments in sales. What’s the Difference Between a Sales Model and a Sales Process?

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5 Considerations When Deploying a Sales Engagement Platform

SalesLoft

Develop buyer personas. Marketing Team: Deep involvement with creating cadences using persona-specific content. Sales Manager(s): Responsible for cadence maintenance, updating on a quarterly basis or more frequently if needed. As you consider a Sales Engagement platform, take an honest look at your current state.

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The Art of Sales Negotiation: Close More Deals

Highspot

Work with your enablement and marketing teams to ensure you have the right sales collateral to engage effectively. Build Rapport and Relationships Throughout the sales negotiation process, it’s important that you focus on some of your soft skills and hone in on them. This preparation doesn’t happen in a black box though.

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How COVID-19 Has Changed Sales Best Practices

Chorus.ai

It’s hard to imagine that just six months ago, revenue organizations around the world basked in the glow of a bull market. All focus was on maximizing growth, and frontline sales managers were most worried about what to do if their reps were regularly exceeding quota. But COVID-19 has drastically changed this environment.

ROI 118