SBI Growth

MAY 13, 2013

One of the biggest problems for sales reps is customer objections. In this article I will address an alternative way to look at objection handling – from the point of view of the buyer. For instance, in a recent blog I wrote about improving customer insights with micro questions. Understanding Customer Objections.

Objections 306

Objections Customer Revelation Buyer Persona 306

Zoominfo

MARCH 15, 2018

Welcome to our seventh installment in our series of B2B blog post round-ups. If you’re not familiar with the ZoomInfo blog, these monthly round-ups feature blog posts, articles, and guides the ZoomInfo team has contributed to outside publications. And there you have it—our March B2B blog post round-up. Keep reading!

Account Based Marketing 113

Account Based Marketing B2B Prospecting Lead Generation 113

Zoominfo

AUGUST 11, 2020

Once you know what your client base looks like, you can personalize everything from blog posts to your actual website to fit their specific needs and interests. But just like buyer personas, they should be based on real data. Segmentation: Understanding commonalities within your client base allows you to segment lists.

Ideal Customer Profile 246

Ideal Customer Profile Account Based Marketing Buyer Persona Top of Funnel 246

Zoominfo

FEBRUARY 18, 2018

If you’re a regular reader of our B2B blog, you already know the drill. Subsequently, new technologies have emerged as well, aimed to aid marketers achieve specific tasks and objectives. And there you have it—our sixth B2B blog post round up. B2B Blog Post Round Up: Buyer Personas, User-Generated Content, & More [October].

B2B 124

B2B B2C Marketing Demand Generation Agencies 124

Zoominfo

JANUARY 28, 2018

In sales the other team your prospect and their defensive line is an objection to your sales pitch. Whether you’re a seasoned professional or a sales rookie, you already know objections are an unavoidable part of your job. Yet, there are many tactics you can use to bypass these objections.

Buyer Persona 153

Buyer Persona B2B Inbound Objections 153

Zoominfo

JUNE 25, 2019

40% of business objectives fail due to inaccurate data. Buyer Personas: The Missing Piece to Your Lead Generation Puzzle [Infographic]. The Marketer’s Guide to B2B Blogging Success [Infographic]. The post Data Decay & B2B Database Marketing [Infographic] appeared first on ZoomInfo Blog.

B2B 213

B2B Data Marketing Buyer Persona 213

SBI Growth

NOVEMBER 10, 2013

Buyer Personas. Buyer personas are researched-based, modeled representations of who your buyers are. They provide insight into what goals & objectives drive their behaviors. Personas help the sales team understand why buyers make purchase decisions. Map the BPM for you key personas.

Buyer Persona 310

Buyer Persona Marketing How To Lead Rank 310

SBI Growth

APRIL 27, 2013

Lacks awareness of buyer personas. Even though Marketing has provided some buyer persona research, he does not understand how to use it and doesn''t see the value in it. Jumped in with both feet to try out buyer personas. Does not read books or blogs on trends in sales or his industry.

Buyer Persona 335

Buyer Persona Networking LinkedIn Trends 335

Zoominfo

MARCH 26, 2018

If you have yet to implement a customer-centric business model at your B2B organization, here are some steps you can take to get started: Add more buyer personas: We’ve talked a lot about buyer personas. You’re likely already using buyer personas to inform and improve your marketing efforts. Key Takeaways.

B2C 209

B2C B2B Marketing Social Media 209

SMEI

MARCH 10, 2022

Determine Your Marketing Objectives. Effective marketing strategies begin with objectives. What are your objectives? Are you looking to increase sales, boost brand awareness, or get your product or service in front of motivated buyers? Tip – How to create marketing objectives: Define what you want to achieve (e.g.

Paid Content 75

Paid Content Strategy Marketing Buyer Persona 75

Zoominfo

AUGUST 11, 2020

Once you know what your client base looks like, you can personalize everything from blog posts to your actual website to fit their specific needs and interests. But just like buyer personas , they should be based on real data. Segmentation: Understanding commonalities within your client base allows you to segment lists.

Ideal Customer Profile 130

Ideal Customer Profile Account Based Marketing Buyer Persona Top of Funnel 130

Zoominfo

MARCH 6, 2018

Consider these statistics: 40% of business objectives fail due to inaccurate data ( source ). For more infographics like this one, check out the following blog posts- you won’t be disappointed: A Guide to Customer Engagement [Infographic]. Buyer Personas: The Missing Piece to Your Lead Generation Puzzle [Infographic].

Buyer Persona 145

Buyer Persona Hiring B2B Lead Generation 145

Zoominfo

SEPTEMBER 23, 2020

From poorly thought out plans to unidentified buyer personas, a small crack in the foundation can lead to the crumbling of the entire structure. At traditional SaaS software sales organizations, you have your list of accounts, you have your buyer personas, and you’re trying to create opportunities,” Cooper said.

Ideal Customer Profile 189

Ideal Customer Profile Strategy Buyer Persona Lead Rank 189

Zoominfo

OCTOBER 5, 2021

Here on the ZoomInfo blog, we’ve laid out the benefits of data-driven marketing time and time again. Data-driven marketers set clear objectives, track important metrics, and analyze their results to determine which tactics are successful and which aren’t. Make your buyer personas more human. Build a well-rounded team.

Buyer Persona 100

Buyer Persona Marketing Analysis Advertising 100

SBI Growth

OCTOBER 1, 2012

The template’s objective is to help your team develop and deploy tracking tags on your website as well as create the compelling offers to get prospective leads to convert. Visitors to your blog who did not opt-in to subscribing to your blog. Visitors who visited pages designed for buyers personas groups.

Advertising 297

Advertising Advertising Lead Rank Leads 297

Hubspot Sales

MAY 11, 2023

In this blog post, we'll dive into what a sales blitz is, why they're important, and provide you with tips on how to not only conduct a successful sales blitz — but also how to make the most of this opportunity. Define your team goals and objectives. Do you have a specific buyer persona you're trying to cater to?

Webinar Metrics 107

Webinar Metrics Social Media Campaigns Buyer Persona 107

Sales Hacker

MARCH 28, 2023

It includes a description of your ICP, their demographics, objective, challenges, and behaviors or traits that indicate they’re a good fit. Ideal customer profile vs buyer persona Don’t confuse ICPs and buyer personas. The buyer persona is useful when trying to connect with those companies.

Ideal Customer Profile 107

Ideal Customer Profile Buyer Persona Customer Demographics 107

Chorus.ai

MARCH 5, 2021

Developing your sales strategy first requires that you diligently build up a concept of your target audience — otherwise known as your buyer personas — before setting goals and constructing your sales funnel. Step 4: Collate your info and define your buyer personas. Step 1: Set clear goals. Clarity is the key.

Top of Funnel 113

Top of Funnel Webinar Metrics Strategy Buyer Persona 113

Highspot

APRIL 25, 2019

Marketing and sales teams may have different goals day-to-day, but they both work toward the same overarching objective: grow the business. Create More Precise Buyer Personas. Buyer personas are an essential part of defining a target market and deciding how best to approach said market. Provide Content Insights.

Top of Funnel 85

Top of Funnel Campaigns Buyer Persona Marketing 85

Zoominfo

JULY 29, 2018

Consider these statistics: 40% of business objectives fail due to inaccurate data ( source ). For this reason, we put together the following blog post. We recommend using data to construct buyer personas —or profiles of your ideal customers. Here’s why: Data decays just as quickly as it’s created. Bad data costs U.S.

Data 154

Data Buyer Persona Scale Ideal Customer Profile 154

Zoominfo

APRIL 1, 2018

In fact, more than 40% of business objectives fail due to inaccurate data ( source ). A reputable service will be able to provide you with the names, email addresses, and direct dials of prospects who match your buyer personas. The post 4 Signs Your Customer and Contact Database Needs Help appeared first on ZoomInfo Blog.

Customer 207

Customer Trade Show Buyer Persona Lead Rank 207

Mindtickle

MAY 2, 2023

In this blog post, we break things out into two parts: Foundational, strategic initiatives are necessary for any successful sales enablement program. This can include training on product features and benefits, objection handling, and sales techniques. Depending on your org, these items might be ongoing, in progress, or on your roadmap.

Sales Enablement 52

Sales Enablement Hiring Buyer Persona Case Study 52

Highspot

FEBRUARY 14, 2024

This plan serves as a roadmap, outlining clear objectives, targeted customer segments, and actionable tactics to drive sales and promote brand awareness. Marketing Plan Template: The Essential Components An effective marketing plan outlines a business’s strategies and tactics to achieve its marketing objectives.

Paid Content 52

Paid Content Lead Rank Top of Funnel Marketing 52

Highspot

FEBRUARY 14, 2024

This plan serves as a roadmap, outlining clear objectives, targeted customer segments, and actionable tactics to drive sales and promote brand awareness. Marketing Plan Template: The Essential Components An effective marketing plan outlines a business’s strategies and tactics to achieve its marketing objectives.

Paid Content 52

Paid Content Lead Rank Top of Funnel Marketing 52

SBI Growth

DECEMBER 30, 2012

Over the past year, there have been many great Marketing & Lead Generation blog posts. For your convenience I have referenced the blog post that dives into each best practice. I created Buyer Personas ? I created a Persona ecosystem ? What best practices have you applied to your business?

Marketing 297

Marketing Face-to-face Lead Rank Lead Scoring 297

Hubspot Sales

OCTOBER 26, 2022

Understand your buyer personas — inside and out. If it has a blog, get an idea of the content it posts — and be mindful of elements like the tone it's written in. Understand your buyer personas — inside and out. Maintain a presence in LinkedIn groups. Be active in online forums — relevant to your vertical.

Ideal Customer Profile 94

Ideal Customer Profile B2B Prospecting Gatekeeper 94

Sales Hacker

SEPTEMBER 24, 2022

Clearly defined buyer personas. To gather data, analyze your existing customer base by tracking their interactions with your website or blog, social media pages, sales reps, and more. Next, combine all the pieces and create buyer personas for your sales funnel. 7 elements of a high-converting sales funnel.

Paid Content 120

Paid Content Top of Funnel Funnel Ideal Customer Profile 120

Highspot

MAY 30, 2024

Start by creating buyer personas and segmenting them into groups based on motivation, preferences, and purchasing patterns. Then, building on the mapped buyer’s journey, focus specifically on the key stages each customer goes through. Awareness stage: Buyers recognize their needs or problems at this initial stage.

Revenue 52

Revenue Strategy Face-to-face Buyer Persona 52

SBI Growth

NOVEMBER 2, 2013

The leads must be worth it from the target personas that are your ideal customers. Content Headlines – i.e. Blog titles. Great blog titles are the most important element of a blog. Persona Match – Your content must be purposeful. It must be directed to your Buyer Personas.

Lead Rank 312

Lead Rank Lead Scoring Airlines How To 312

Zoominfo

JULY 4, 2018

Today’s blog post breaks down some of these social selling mistakes and provides alternatives for sales reps who want to improve their social selling efforts. Analyze your buyer personas – or profiles of your ideal buyers – to uncover insights into where your target audience lives on the web. Keep reading!

Social Selling 233

Social Selling Social Media Ideal Customer Profile Media 233

Zoominfo

SEPTEMBER 23, 2020

From poorly thought out plans to unidentified buyer personas , a small crack in the foundation can lead to the crumbling of the entire structure. At traditional SaaS software sales organizations, you have your list of accounts, you have your buyer personas , and you’re trying to create opportunities,” Cooper said.

Ideal Customer Profile 100

Ideal Customer Profile Strategy Buyer Persona Lead Rank 100

Lead411

DECEMBER 13, 2023

This blog post will explore the significance of aligning sales and marketing, delve into the benefits, tackle potential challenges, and provide expert insights from reputable figures in the B2B sales and marketing domain. .” As we step into 2024, the symbiotic relationship between these two pillars of business is more vital than ever.

Marketing 52

Marketing Top of Funnel Buyer Persona B2B 52

Highspot

FEBRUARY 29, 2024

In this blog you will gain insight into what a GTM team looks like, helpful tips to boost productivity within your go-to-market process, and technology you can use to align your teams and launch new products successfully. There could be a number of reasons including: poor communication, unclear goals, and lack of resources.

Marketing Qualified Lead 52

Marketing Qualified Lead Lead Rank Sales Qualified Lead Marketing 52

Sales Hacker

MARCH 4, 2020

Write a complete job description of the buyer personas you’re targeting : their responsibilities, stakeholders, and measures of success. However, they’re still the face of the brand, so ghostwrite a short LinkedIn article or blog post for your CEO. Write a 30:60:90 day plan with 3–5 objectives. This regimen does wonders!

Hiring 90

Hiring Ideal Customer Profile Lead Rank Lead Scoring 90

Emissary

FEBRUARY 4, 2022

Create Buying Personas. Similar to the way an ICP helps organizations understand the kind of companies they work best with, buyer personas help you profile the individuals you should be selling to. Your personas should include: Professional background. Goals and motivators. Leverage Inside Insights.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profile Campaigns Demand Generation Targets 52

Zoominfo

JUNE 20, 2018

Subsequently, new technologies have emerged as well, aimed to help marketers achieve specific tasks and objectives. Using industry terms—these tools provide you with the information you need to create buyer personas. The post Investing in Marketing Tech: 7 Key Considerations appeared first on ZoomInfo Blog.

Marketing 170

Marketing Social Media Advertising Advertising 170

LeadFuze

JULY 23, 2023

Your target market receives information through various channels such as social media platforms, email newsletters, blog posts etc., This kind of division helps businesses develop buyer personas which are essential tools when creating marketing campaigns that effectively reach specific audience groups.

Demographics 52

Demographics Marketing Segment Social Media 52