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Ignoring The Buyers’ State of Readiness

The Pipeline

I’d like you to take a look at the marketing material or collateral you use to prospect and sell. For many, you will find one piece or set aimed at your market. But they are completely ignoring the buyers’ state of readiness. That is the time between NOW, and when the buyer indents on making a decision. By Tibor Shanto.

Buyer 277
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35+ Marketing Jokes to Brighten Your Day

Zoominfo

A little bit of humor can go a long way– even in the marketing world. Today’s marketing professionals must juggle a number of high-priority tasks throughout the day, and often, they find themselves under a significant amount of stress. In these cases, a few lighthearted jokes can ease the tension of the day-to-day marketing job.

Marketing 272
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How Sales Operations Can Link Product Management to the Buyer

SBI Growth

Tony Zambito recently wrote a compelling article about the need to inform the buyer. What if the buyer isn’t buying from your company, even if they are informed? What if Marketing has actively informed the market with a sound content marketing strategy? The buyer knows why. They write reviews. Be prepared.

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A Guide to Building Accurate Buyer Personas Using Real Data

Connext Digital

In this increasingly customer-centric business landscape, it’s getting more important than ever for companies to tap into their buyers’ mindset. Enter: buyer personas. Buyer personas are one of the most tried and tested ways of getting into your target audience’s psyche. How to Gather Buyer Persona Data Effectively.

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35+ Marketing Jokes to Brighten Your Day

Zoominfo

A little bit of humor can go a long way– even in the marketing world. Today’s marketing professionals must juggle a number of high-priority tasks throughout the day, and often, they find themselves under a significant amount of stress. In these cases, a few lighthearted jokes can ease the tension of the day-to-day marketing job.

Marketing 100
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10 Ways Marketers Can Create Sales Content That Actually Gets Used

Allego

If you’re a marketer supporting a sales team, you’ve got a lot on your plate. Today’s competitive economy—and the new requirements of virtual selling —have increased demands on marketers. Today’s competitive economy—and the new requirements of virtual selling —have increased demands on marketers. Sirius Decisions).

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11 Ways to Activate Sales Content to Accelerate Revenue

Allego

If you’re like most marketers, you’ve got a full production calendar of sales content, solution briefs, case studies, videos, blog posts, product guides, and more to support sellers and help them be productive. Marketers like you face three big challenges: 1. Harvest In-Field Intel. Invest in the Right Tools.

Revenue 128