Sales and Marketing Management

MARCH 26, 2018

Despite the plethora of martech and sales enablement technologies now on the market, most sales teams are still performing at sub-optimal levels. With all these new tools making a salesperson’s job easier, there’s no excuse for your sales team not to excel. Author: Peter Gillett, CEO and founder, Zuant.

How To 218

How To Face-to-face Sales Qualified Lead Lead Capture 218

Miller Heiman Group

NOVEMBER 1, 2019

Use Call Planning Tools to Prepare for Customer Interactions. Sales professionals should—and do—plan for calls and meetings with prospects and customers. It’s how sellers spend almost 20% of their time, according to the CSO Insights 2018–19 Sales Performance Report.

Competition 50

Competition Lead Rank Lead Scoring Decision Maker 50

The ROI Guy

JANUARY 13, 2016

However, according to new research from MHI Global, “as buying cycles lengthen and decision dynamics become more complex, identifying and calculating the costs and benefits of any product or capability have grown in importance”. In fact, the demand for ROI calculations has increased more than 50% over the past five years.

ROI 56

ROI Decision Maker Case Study Face-to-face 56

Miller Heiman Group

OCTOBER 8, 2019

Conditioned by their experiences as consumers in receiving personalized and seamless experiences from brands, today’s B2B buyers expect sellers to provide a similar experience throughout the buying cycle. LinkedIn is often viewed as a recruitment tool, but it’s much more than that.

Social Selling 58

Social Selling Benefit Ideal Customer Profile Decision Maker 58

The ROI Guy

NOVEMBER 29, 2010

Fueled by a wealth of on-line resources and social networks, buyers have seized control of the buying cycle, engaging with sales representatives later and later, and further elongating sales cycles. Having the right content and tools to help fuel buyer’s decision making process is essential.

Buying Cycle 45

Buying Cycle Marketing Comparison Vendor 45

The ROI Guy

SEPTEMBER 17, 2010

The past decade has seen an exciting and dramatic increase in new digital marketing channels including Twitter, Facebook, e-mail, search engines, webinars, virtual trade shows and more. email pitches per week, up 32 percent from 2006 according to sales and marketing research firm SiriusDecisions.

Buyer 53

Buyer Buying Cycle Marketing Case Study 53

The ROI Guy

JANUARY 28, 2011

As a marketer you may realize that buyers are doing more research on-line before engaging with sales, and that these frugal buyers are in need of on-line self service tools to help them diagnose issues, quantify the benefits or validate the superior value of your solutions. Will the investment yield a good return and quick payback?

ROI 40

ROI Buying Cycle Proposal Analysis 40

The ROI Guy

NOVEMBER 4, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

ROI 45

ROI Buyer Buying Cycle Social Media 45

The ROI Guy

DECEMBER 6, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. The Death of a Salesman?

ROI 40

ROI B2B Social Media Buying Cycle 40

SalesLoft

OCTOBER 6, 2022

How Sales Tools Increase Revenue. Sales tools are the technologies sales professionals use to carry out and streamline their activities so they can close more deals. Research shows that the average seller uses around six different tools. Avoid the Trap of Too Many Sales Tools. Our suggestion?

Sales Tools 52

Sales Tools Tools Forecasting Lead Rank 52

Pointclear

AUGUST 23, 2012

Alignment Shifting to Jointly Developing Impactful Messages, Tools and Assets. Click to start video at this point — Tim sees two primary focal points for marketing and sales alignment: the lead generation/demand generation element and the content/sales enablement piece. Or are these things happening more by accident?

Demand Generation Agencies 124

Demand Generation Agencies Prospecting Demand Generation Demand Generation Targets 124

Mindtickle

MARCH 11, 2020

To learn and master these behaviors, your reps require knowledge of the sales process, buyer personas, buying cycles, and industry context combined with proven in-field skills. . Sellers must provide buyers with the right information, through the right channels, designed to make the purchase process easier. .

Buyer 64

Buyer B2B Lead Rank Lead Scoring 64

Highspot

JULY 18, 2023

Marketing enablement is all about empowering your marketing team to be more productive in their roles by creating a system to equip, train, and coach them. It involves providing your marketers with everything they need – from the technology, tools, processes, content, training, and analytics – to increase pipeline and drive sales.

Sales Enablement 52

Sales Enablement Marketing Campaigns ROI 52

The ROI Guy

MARCH 23, 2011

With less money to go around, proposals are subjected to higher levels of review in buying organizations, and the managers you’ve traditionally dealt with are no longer the decision makers. Formulate your Provocation - The provocation can be formulated into a diagnostic / assessment methodology and tool.

Sage 67

Sage Lead Rank Remedy Microsoft 67

Mindtickle

APRIL 30, 2020

In a highly competitive environment, enabling your salespeople to be at their best—and giving them the right tools to do so—can make all the difference. Sales enablement refers to the training, tools, content management, and resources provided to the sales team to help them successfully close more deals.

Sales Enablement 52

Sales Enablement Tools Lead Rank Sales Qualified Lead 52

Mindtickle

APRIL 30, 2020

In a highly competitive environment, enabling your salespeople to be at their best—and giving them the right tools to do so—can make all the difference. Sales enablement refers to the training, tools, content management, and resources provided to the sales team to help them successfully close more deals.

Sales Enablement 52

Sales Enablement Tools Lead Rank Sales Qualified Lead 52

Mindtickle

MARCH 11, 2020

To learn and master these behaviors, your reps require knowledge of the sales process, buyer personas, buying cycles, and industry context combined with proven in-field skills. . Sellers must provide buyers with the right information, through the right channels, designed to make the purchase process easier. .

Buyer 52

Buyer B2B Lead Rank Lead Scoring 52

Allego

JULY 24, 2023

The days of buyers relying on sales reps for product information are long gone. Buyers are savvier than ever and have shifted to digital channels to research solutions. Enablement functions that focus only on sellers are missing a massive opportunity. Leading-edge companies recognize this and are adopting revenue enablement.

Revenue 118

Revenue Guidelines Channels Buyer Persona 118

Mindtickle

APRIL 30, 2020

In a highly competitive environment, enabling your salespeople to be at their best—and giving them the right tools to do so—can make all the difference. Sales enablement refers to the training, tools, content management, and resources provided to the sales team to help them successfully close more deals.

Sales Enablement 52

Sales Enablement Tools Lead Rank Sales Qualified Lead 52

The ROI Guy

MARCH 30, 2011

If you are in sales and marketing, there is another forecast that is just as promising, especially if you recognize the pending fertile business opportunity and prepare accordingly. Marketing luminary Seth Godin indicates that "No business buys a solution for a problem they don't have."

Marketing 79

Marketing Lead Rank Remedy Forecasting 79

Allego

DECEMBER 20, 2023

They research independently, engage across multiple channels, and expect a personalized, frictionless buying experience. This presents a significant challenge for sales teams that struggle to adapt to these evolving expectations. Why Is Digital Sales Room Software Important? Today’s B2B buyers are the same.

Software 125

Software Software Lead Rank Vendor 125

Pipeliner

SEPTEMBER 29, 2020

The ongoing pandemic has significantly impacted how businesses operate before 2020, compelling employees to work from home by embracing virtual channels. A couple of sectors were all set to adopt the remote work culture, but then there are a few niches such as sales where remote work came with its own set of challenges! No, not at all!

Strategy 98

Strategy Top of Funnel Face-to-face Hiring 98

SBI

APRIL 29, 2014

To align with the needs of sales CallidusCloud’s Lead to Money suite automates lead generation, mobile learning, sales coaching, sales enablement, configure price quote, sales gamification, incentive compensation, and channel management to generate more deals, for more money, in record time.

Up-Sell 135

Up-Sell Closing Lead Generation Revenue 135

SBI

APRIL 28, 2014

To align with the needs of sales CallidusCloud’s Lead to Money suite automates lead generation, mobile learning, sales coaching, sales enablement, configure price quote, sales gamification, incentive compensation, and channel management to generate more deals, for more money, in record time.

Up-Sell 54

Up-Sell Closing Lead Generation Revenue 54

Highspot

SEPTEMBER 30, 2020

How it works: With this methodology, salespeople should focus on connecting buyers with relevant content and continually engaging them via a number of channels, such as social media or in-person events. Because it can also be automated via your CRM, teams with sophisticated sales operations teams may find this approach effective.

Sales Methodology 85

Sales Methodology Sales Qualified Lead Scale Top of Funnel 85

SBI

APRIL 29, 2014

To align with the needs of sales CallidusCloud’s Lead to Money suite automates lead generation, mobile learning, sales coaching, sales enablement, configure price quote, sales gamification, incentive compensation, and channel management to generate more deals, for more money, in record time.

Up-Sell 50

Up-Sell Closing Lead Generation Revenue 50

Mindtickle

OCTOBER 16, 2020

If you are a CRO and are looking at a hockey stick of quarterly sales goals you have a small window to enable your inside and outside teams. Use of digital tools for buyers and sellers. They’re also engaging through interactive digital tools, whether that’s on a supplier website or through a remote meeting share.

Networking 105

Networking Conversion Scale Face-to-face 105

Mindtickle

OCTOBER 16, 2020

If you are a CRO and are looking at a hockey stick of quarterly sales goals you have a small window to enable your inside and outside teams. Use of digital tools for buyers and sellers. They’re also engaging through interactive digital tools, whether that’s on a supplier website or through a remote meeting share.

Networking 52

Networking Conversion Scale Face-to-face 52

The ROI Guy

SEPTEMBER 28, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Tuesday, September 28, 2010 Do White Papers Still Engage?

ROI 49

ROI Social Media Vendor Buyer 49

The ROI Guy

SEPTEMBER 17, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. ► February (8) Boost Sales 10% with an Investment in Sales Enable.

ROI 40

ROI Social Media Ideal Customer Profile B2B 40