Zoominfo

JULY 5, 2018

Welcome—or, welcome back—to our monthly blog post round-up. Our round-up blog posts are a series in which we highlight the best work our writers have contributed to outside publications. We cover topics related to sales, marketing, recruiting, and business—just as we do on our own B2B blog. Let’s get into it. Let’s get into it.

B2B 113

B2B Hiring Buyer Persona Face-to-face 113

Nimble - Sales

MARCH 17, 2020

Most companies and businesses tend to depend more on digital campaigns now than real-life business endeavors. While search engine optimization (SEO) is at the forefront of the digital marketing strategies of any company, there are other equally important facets like a local directory […].

Campaigns 79

Campaigns Marketing Engineering Strategy 79

SalesforLife

JUNE 27, 2019

If you’re looking to use event campaigning to build pipeline , here are three simple steps that these teams are using that you can adopt for your organization. If you read our blog, you know that account executives are responsible for building TAM maps for their particular geographic territory.

Campaigns 95

Campaigns Ideal Customer Profile Strategy Trade Show 95

Smooth Sale

MAY 23, 2024

Our guest blog, How to market like a big business on a small budget, offers some practical, budget-friendly tips for giving your small business the swagger of a big player. Blogging regularly keeps readers interested and involved. Fear not if your budget reads more like a grocery list than a corporate expense report!

Marketing 113

Marketing Social Media How To Small Business 113

DiscoverOrg Sales

JULY 5, 2017

Global account-based sales development is an outbound sales campaign for a well-defined portion of a multinational account. Who owns the global campaign? Suppose they’ve completed several successful engineering contracts with Novartis in the U.S., How would they approach a global campaign? Identify campaign scope.

Account 289

Account Campaigns Engineering Harvest 289

Zoominfo

MAY 20, 2021

Customers have become highly accustomed to using email when communicating with a brand, and email performance is a critical factor in the success of digital marketing campaigns. According to Campaign Monitor , email marketing generates $38 for every $1 spent, which computes to a 3,700% ROI. Source: Campaign Monitor.

Email Marketing 264

Email Marketing Benefit Webinar Metrics Marketing 264

Zoominfo

FEBRUARY 18, 2018

If you’re a regular reader of our B2B blog, you already know the drill. A customer-centric organization puts the customer at the center of every business decision – from marketing campaigns to product development. Search engine optimization (SEO) is no exception to this rule. It’s that time again. Continue Reading.

B2B 124

B2B B2C Marketing Demand Generation Agencies 124

BuzzBoard

NOVEMBER 30, 2023

The foundation of AI technology rests on the fact that it can generate polished, human-written blogs, emails, and social posts in just seconds. AI Engine with a Hyper-personalized Strategy A handful of AI engines today are providing a new data-driven approach to hyper-personalized sales strategy at scale that savvy leaders should leverage.

Tools 104

Tools Scale Marketing Sales Qualified Lead 104

SocialSellinator

AUGUST 28, 2023

SocialSellinator SocialSellinator is a digital marketing agency that specializes in social media management, content marketing, search engine optimization (SEO), and paid advertising. Content Marketing - Blog writing, articles, videos, graphics, and other content creation. for platforms like Facebook, Instagram, Twitter, and LinkedIn.

Paid Content 88

Paid Content Social Media Marketing Lead Rank 88

PandaDoc

SEPTEMBER 2, 2020

We’ve reached out to influencers and compiled a list of the industry’s leading blogs below. Adaptive Business Blog. Connect2Sell is an award-winning blog that regularly shares tips and techniques to connect with buyers and make the sale. Sales Management Blog. Jbarrows Filling the Funnel Blog. Yesware Blog.

Top of Funnel 98

Top of Funnel Sales Management Hiring Lead Rank 98

Allego

FEBRUARY 28, 2023

Natural Language Generation (NLG) tools: NLG tools use AI to analyze data and generate written content, such as product descriptions, blog posts, and email templates. It helps businesses create high-quality content for their marketing campaigns. Frase.io : Frase.io Salespeople can use Frase.io Salespeople can use Frase.io

Tools 118

Tools Lead Rank Lead Scoring Microsoft 118

Zoominfo

NOVEMBER 20, 2023

Early successes we’ve noted include assistance in analyzing campaign performance, creation of email sequences that reflect the company brand, and the summarization of core content into derivative assets, such as video scripts and social media posts. Blog post outlines and video script drafts can be created in seconds using generative AI.

Data 130

Data Scale Lead Rank Marketing 130

Cience

OCTOBER 27, 2020

If someone Googles “marketing campaigns,” could you blame them for thinking the only way to go to market is through increasing inbound leads? You’d think there was nothing else in the marketing world but SEO, content writing, blogging, webinars, and ads. So what separates a good email outbound campaign from a bad one?

Outbound 63

Outbound Campaigns Channels Ideal Customer Profile 63

Zoominfo

MARCH 1, 2021

Choosing KPIs for your team starts with analyzing campaigns where KPIs can fit within the buyer’s journey. KPIs should reflect company goals, segmented by campaign and time period. Event attendance Number of email opens — from campaigns Email bounce rate Referral traffic Net promoter score (NPS) Brand awareness and reputation.

Paid Content 207

Paid Content Lead Rank Marketing Qualified Lead Cost per Acquisition 207

Janek Performance Group

MAY 29, 2024

For more, see our blog Utilizing Buyer Personas in a Business Development Strategy. For more, check out our blog Integrating Technology and AI Into Business Development. In addition, please see our series of blogs referenced throughout. According to HubSpot, 96% of customers appreciate personalization.

Top of Funnel 62

Top of Funnel Webinar Metrics Buyer Persona Lead Rank 62

Pipeliner

DECEMBER 15, 2021

A blog can be an excellent way to promote your brand, whether it’s your personal brand or the brand of a company that you own. However, a blog is only able to offer value when there are plenty of people reading it. Focus on SEO. You can use the best keyword research tool such as Semrush. Create Visually Appealing Content.

Social Media 52

Social Media Promotion Media Google 52

SBI

JANUARY 30, 2019

TechTarget Accelerates Brand Consideration and Account Engagement with Latest Update to Priority Engine Purchase Intent Insight Platform. TechTarget’s Priority Engine is a SaaS-based platform that delivers direct access to the most active in-market accounts and named prospects doing pre-purchase research in specific technology markets.

Intent 50

Intent Engineering Account Intent Data 50

BuzzBoard

FEBRUARY 28, 2024

A digital audit typically encompasses areas such as: Website: Evaluating the functionality, user experience, design, content, and search engine optimization (SEO) of the organization’s website. Email Marketing: Reviewing the performance, engagement metrics, deliverability, and relevance of email marketing campaigns and subscriber lists.

Small Business 105

Small Business Small Business Tools Prospecting 105

Zoominfo

FEBRUARY 25, 2021

Sales Accepted Lead: A prospect qualified either through a Sales Development Representative (SDR) or via a marketing campaign that an Account Executive is working. When it comes to B2B lead sourcing, there are typically three courses of action: outbound prospecting, inbound marketing, and marketing campaigns. Marketing Campaigns.

Lead Generation 240

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 240

SugarCRM

SEPTEMBER 30, 2021

Instead of hoping that visitors will somehow rediscover your blog later, you want to take actionable steps towards building a communication channel—so you don’t lose them. Here are nine ways to leverage your blog to capture leads, build a relationship with your audience, and ultimately convert them into new customers.

Webinar Metrics 49

Webinar Metrics Lead Rank Lead Scoring Sales Qualified Lead 49

BuzzBoard

JANUARY 24, 2024

From establishing a compelling online presence to navigating social media landscapes and optimizing search engine visibility—such facets are indispensable towards empowering small business clients to not only compete but excel in the digital arena. Opt for automated email campaigns to send targeted messages at the most opportune moments.

Small Business 52

Small Business Small Business Strategy Social Media 52

BuzzBoard

MAY 29, 2024

Imagine sending an email to a local bakery highlighting the success a similar bakery achieved through targeted social media campaigns. It analyzes historical interactions, past marketing campaigns, and social media data to craft messages that speak directly to the prospect’s unique situation. Here’s an example.

Paid Content 52

Paid Content Small Business Small Business Software 52

LeadFuze

AUGUST 5, 2021

We have prepared the roundup of the best sales blogs just for you! “ Blogging is to writing what extreme sports are to athletics: more free-form, more accident-prone, less formal, more alive. . These are the best sales blogs you need to be following to keep your sales blade sharp. G2 Crowd Sales Blog. Sales Hacker.

Top of Funnel 98

Top of Funnel Hiring Lead Rank Retail 98

Zoominfo

JULY 25, 2023

This provides a helpful starting point when sourcing, creating campaigns for, communicating with, and qualifying leads. And since nearly 70% of people find brand content via search engines, the best tool for content marketing that can reach a mass audience is a search engine optimization (SEO) platform.

Lead Generation 130

Lead Generation Lead Rank Ideal Customer Profile Lead Scoring 130

Nutshell

APRIL 26, 2023

Facilitating more effective marketing campaigns is one of the top functions of a CRM. Using a CRM in marketing allows your marketing team to automate communication, organize their efforts, track and nurture leads, and gain insight into their campaigns through reporting. What are some CRM marketing examples?

Marketing 171

Marketing SugarCRM CRM Campaigns 171

Smooth Sale

APRIL 15, 2024

Our guest blog offers seven success tips for small business growth in today’s competitive landscape. Optimize your website for search engines to improve your online visibility. It can include blog posts, videos, podcasts, and infographics. As an entrepreneur, you face numerous hurdles in your quest for success.

Small Business 122

Small Business Small Business Advertising Advertising 122

Pipeliner

FEBRUARY 12, 2024

To make sure that you can get your business up to the top of Google rankings and that you can secure its success, here are some of the top search engine optimization techniques that you should try and that your business could benefit from in 2024 and beyond. The vaping industry can be a difficult one to crack when it comes to SEO.

Benefit 52

Benefit Lead Rank Lead Scoring Engineering 52

Nutshell

FEBRUARY 20, 2024

The key benefits of using inbound marketing include: Brand awareness By consistently creating quality content and increasing its visibility on channels like search engines and social media, you create more chances for potential customers to discover your business and become familiar with your brand. Who can use inbound marketing?

Paid Content 77

Paid Content Inbound Account Based Marketing Marketing 77

LeadFuze

SEPTEMBER 30, 2021

While anybody may read blog posts about different sales email templates, not everyone is capable of writing one that converts. While I was browsing your site, I discovered an error in terms of search engine optimization. Increase the effectiveness of this strategy by including a tracking factor in the blog link.

Campaigns 52

Campaigns Marketing Hiring Lead Rank 52

Zoominfo

MARCH 4, 2021

11 Steps to Build an SMB Lead Generation Strategy Lead generation is the process of advertising, optimizing brand reach, engaging with nurture campaigns, and maximizing digital channels. Develop email marketing campaigns – A one-size-fits-all approach to emailing leads is inefficient.

Lead Generation 100

Lead Generation Ideal Customer Profile Lead Rank Lead Scoring 100

LeadBoxer

NOVEMBER 1, 2020

Make dinner, using a recipe that was emailed to you by a food blog you follow and go to sleep. Some examples of content marketing include blogging, SEO, social media, and opt-in email marketing, where Mailchimp integration can help. Their lead score quantifies their interest, enabling you to target them for segmented campaigns.

Inbound 104

Inbound Outbound Lead Rank Lead Scoring 104

Zoominfo

FEBRUARY 25, 2021

Sales Accepted Lead: A prospect qualified either through a Sales Development Representative (SDR) or via a marketing campaign that an Account Executive is working. When it comes to B2B lead sourcing, there are typically three courses of action: outbound prospecting, inbound marketing, and marketing campaigns.

Lead Generation 177

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 177

SBI Growth

AUGUST 30, 2013

Leads fuel the revenue engine. In my last blog post , I walked you through the mechanics of account segmentation. Don’t skip this step or you’ll build your lead gen engine in the dark. Step #5 – Build a Campaign Framework. There is a skills gap in knowing how to build & execute marketing campaigns.

Lead Gen 306

Lead Gen Lead Rank Lead Scoring Sales Qualified Lead 306

Crunchbase

JANUARY 13, 2023

To regain control of the buying process and appeal to today’s hyper-informed buyer, sellers (along with the rest of the GTM engine — more on that later) need to reach prospects in the right digital spaces, with the right content, at the right time. Copy existing campaigns and workflows to go to market faster. Search less.

Top of Funnel 98

Top of Funnel Social Media Face-to-face Engineering 98

Smooth Sale

FEBRUARY 9, 2024

It can be disorienting to determine which of the many options—from email campaigns and SEO to social media and content marketing—will work best for your business objectives. Our guest blog offers insights to help entrepreneurs and small business owners cut through the clutter and steer their enterprises toward success.

Small Business 78

Small Business Small Business Strategy Social Media 78

Zoominfo

NOVEMBER 29, 2018

The impact of personalized email campaigns. The ability to segment email lists and individualize email campaign messaging are the most effective personalization tactics for 51% and 50% of marketing influencers respectively ( source ). The post 26 Personalization Statistics for the B2B Marketer appeared first on ZoomInfo Blog.

B2B 214

B2B Marketing Retail Consumer 214

Connext Digital

JUNE 20, 2019

From tracking your online content consumption and search engine queries to recording your purchase history and social media activity, an insurmountable amount of data is being generated on a regular basis. Let’s find out how it can significantly enhance your marketing campaigns. In fact, more than 2.5 The 4 Types of Customer Data.

Campaigns 45

Campaigns Data Customer Marketing 45