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Who Owns the Pipeline, Marketing or Sales?

Pointclear

I recently talked to Dan McDade with PointClear as part of a series on SLMA Radio that I’m hosting that deals with the issue of pipeline ownership. While marketing does need to enable a field sales team to focus on what they do best—which is close deals—they can’t do that if the leads they’re sending over are not qualified and nurtured.

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Good Reads for B2B Sales - Cold Calling Revisited

Pointclear

PointClear''s staff and Sales Sphere features relevant blog articles from our digital circles about B2B sales. Always Be Closing: 3 Tips for Digital Lead Gen Optimization. Staying current on the latest innovations and opinions in sales can be daunting, especially in the the digital space. Sales Coaching - The Use and Abuse of Modeling.

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You Can’t Put in What God Left Out … and Other Important Things Learned in Business and Life

Pointclear

Jim Obermayer is the founder of the Sales Lead Management Association , and host of the Funnel Radio Channel. Jim recently interviewed PointClear’s Dan McDade about the five most important things he’s learned in business and life—in one of an ongoing series of radio programs featuring sales and marketing industry leaders.

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An Allbound Marketing Approach Closes Your Revenue Gaps

Pointclear

times more responsive to quality voicemails and personalized email than other marketing channels. To get these C-level folks’ attention requires proactive reach to complement inbound efforts.” It helps that senior executives are 2.5

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Social media ROI sucks! (Or, you can prove anything if you send out a survey)

Pointclear

Social media marketing is now precariously ensconced as a more-or-less mainstream marketing channel. Companies try to dutifully engage with customers and prospects on all the main social channels, plus as many of the secondary ones as possible. Others are more subtle branding channels with more difficult-to-measure metrics.

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An Agency Presentation that Surprised Me

Pointclear

“What is the revenue target, and what are quotas for the sales channels by month? What is your closing rate and average sales price?”. We need to get copied on the reports; we need to create our own reports based on sales closing by lead source.”. I’m smiling). What is the follow-up rate on the leads we will generate?”.

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What is Inside Sales (And Why Do You Need It?)

DialSource

For example, outside sales reps close deals the old-fashioned way, typically face-to-face. In contrast, inside sales reps spend the vast majority of their time at the office, or more recently, in a work-from-home environment , relying on remote-friendly channels to sell. Outside sales is a high-risk, high-reward activity.