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Why and how to align sales enablement and product marketing to drive greater revenue

BrainShark

There can also be a lot of crossover between product marketing and sales enablement, depending on the organization. For example, sales enablement is responsible for ensuring salespeople understand who they are selling to, new product features and the value they can provide, and the messaging around those features. .

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How Effective Is Your Sales Training Program? Check the Data

Allego

Drawing correlations between specific learning and enablement activities, content, and business outcomes is critical to getting out ahead of sales performance problems before they impact business results. Look for a sales enablement platform that provides these data types. Here are six ways you can apply the data.

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How to Create Sales Collaterals That Convert

Highspot

These sales materials are not limited to external use; they also include internal resources like sales playbooks , battle cards, and sales plans, often known as sales enablement content. These internal tools equip sales teams with the knowledge and strategies to connect with customers.

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How to create a coaching culture in your organization

BrainShark

What is a coach’s role, and what can we do to help give them the tools they need to succeed? Our instinct is to simply put sales reps and managers into coaching positions and hope for the best. We often do so without providing the necessary tools and information for them to be successful. At Brainshark, we use Slack.

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Viewpoint Accelerates Onboarding, Achieves Over 90% Training Completion with MindTickle

Mindtickle

Business growth is a good thing — unless your sales team lacks the tools necessary to quickly and easily scale alongside it. For example, when it came to sales training, Viewpoint had been using a video conferencing tool and sharing recordings via an email blast or SharePoint.

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Complete B2B Sales Guide for Modern Sellers

Vengreso

That means that modern sellers need to develop digital sales skills, learn how to interact with buyers in a remote selling environment, and learn how to use remote selling tools. Sales Enablement Is Required. To an extent, sales enablement straddles both operations and marketing. Video for Sales.

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Viewpoint Accelerates Onboarding, Achieves Over 90% Training Completion with MindTickle

Mindtickle

Business growth is a good thing — unless your sales team lacks the tools necessary to quickly and easily scale alongside it. For example, when it came to sales training, Viewpoint had been using a video conferencing tool and sharing recordings via an email blast or SharePoint. at Viewpoint as well.