Zoominfo

APRIL 17, 2020

Identify a particular market where your company has expertise with finding candidates and filling positions. Does HR act as a gatekeeper? If there are many people involved, you can determine if there’s equal representation or who has the most influence in the hiring decision. Focus Marketing Efforts on Building Relationships.

Ideal Customer Profile 100

Ideal Customer Profile Hiring Decision Maker Buyer Persona 100

Zoominfo

MAY 21, 2020

Hyper-personalized cold emails are the main tenant of account-based sales approach (related to account-based marketing, or ABM ). It’s hard to get decision-makers, department heads, and people of influence —the people you really want to reach—on the phone. Like many B2B companies, ZoomInfo has such a wide total addressable market.

Examples 264

Examples Account Based Marketing Decision Maker Ideal Customer Profile 264

Sales and Marketing Management

SEPTEMBER 4, 2018

In this context, I’m referring to companies that sell their products and services directly to their customer base rather than selling through retail or other sales channels (distributors, value-added resellers, system integrators, and so on). Are you speaking to decision makers or gatekeepers or influencers?

Hiring 222

Hiring Decision Maker Ideal Customer Profile Sales Qualified Lead 222

DiscoverOrg Sales

NOVEMBER 27, 2018

Hyper-personalized cold emails are a main tenant of account-based sales approach (related to Account-Based Marketing, or ABM.). It’s hard to get decision makers, department heads, and people of influence – the people you really want to reach – on the phone. Which situations are appropriate for this type of prospecting?

Examples 220

Examples Account Based Marketing Decision Maker Account 220

Sales Hacker

DECEMBER 30, 2020

There’s no telling how the sales landscape will continue to evolve, and sales representatives will need to stay agile if they want to hit their goals in an increasingly competitive market. 78% of customers expect a consistent customer experience across departments and digital channels. What this means for you.

Revenue 125

Revenue Lead Rank Hiring Account Based Marketing 125

Cience

JULY 9, 2020

If you’ve worked in marketing or sales over the past decade then you’ve most likely heard it said: “Cold calling is dead.” Gatekeeper. In B2B outbound marketing, cold calling is a prospecting technique used to start business conversations with decision-makers over the phone. How is cold calling still viable? Making A Cold Call.

Cold Calling 79

Cold Calling Ideal Customer Profile Hiring Decision Maker 79

Autoklose

JANUARY 22, 2024

Target Small Markets 4. Target Small Markets When targeting prospects, it is not always wise to cast a wide net. Start with Specific Goals Just like you do with choosing a target market, you should define your goals to be as specific as possible. Table of Contents 1. Focus on Benefits 2. Research and Understand Your Prospects 3.

Lead Rank 52

Lead Rank Lead Scoring Strategy Hiring 52

Close.io

DECEMBER 3, 2019

Instead of taking orders, you turn into sales influencers. Hyper-Connected Selling: Win More Business by Building Personal Influence & Creating Human Connection. Overall it’s a great resource to learn successful prospecting across multiple channels. Smart Calling: Eliminate the Fear, Failure, and Rejection from Cold Calling.

Cold Calling 116

Cold Calling Negotiation Sales Qualified Lead Top of Funnel 116

The Spiff Blog

SEPTEMBER 9, 2022

Losses aren’t shared with the entire company and teams don’t rally in Slack channels to react to losses with flame emojis. When reps are contending with gatekeepers, champions, influencers, blockers, and decision-makers, lost opportunities may require a more nuanced explanation than “getting outsold.”

ROI 83

ROI How To Face-to-face Commission 83

SalesLoft

JUNE 2, 2015

In today’s marketplace, many of our sales and marketing techniques are built around time zones. It is impossible to influence without timely communication. Through which channels is my prospect connected at that particular time of day? But at Salesloft we’re trying to create a better way of doing things. Social Media?

Cold Calling 52

Cold Calling Gatekeeper Social Media Follow-up 52

DiscoverOrg Sales

FEBRUARY 6, 2019

DiscoverOrg’s signature org charts look like this: These are my 5 favorite ways to use org charts: For inbound leads, to determine the sphere of influence. Tip 1: Use org charts to determine the sphere of influence of inbound leads. Check out our on-demand webinar: How to Leverage Gatekeepers to Reach Decision-makers.

Decision Maker 29

Decision Maker Video Outbound Influencer 29

Close.io

JANUARY 7, 2019

They’d go into stealth mode, build a product, design their landing page and marketing funnels, and put together an intricate PR plan. Ask for product feedback (bugs/UX) and marketing feedback. This sort of feedback is invaluable for marketing teams as it gives you a direct line into your ideal customer’s head.

Strategy 132

Strategy How To Top of Funnel Follow-up 132

Hubspot Sales

AUGUST 21, 2023

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. Without proper planning, it’s impossible to know if you’re chasing the wrong audience, are too early or too late to a given market, or targeting a market that's too saturated with similar solutions.

Paid Content 98

Paid Content Top of Funnel Lead Rank Webinar Metrics 98

OnePageCRM

JUNE 15, 2017

How to get past gatekeepers. The best way to get past a gatekeeper like this is to reframe how you approach the call. The best way to get past a gatekeeper like this is to reframe how you approach the call. Once you reframe it like this, everything boils down to the basics of influence and persuasion. Raises curiosity.

Gatekeeper 46

Gatekeeper Social Media How To Decision Maker 46

Zoominfo

MAY 21, 2020

When You’re Using an Account-Based Strategy Hyper-personalized cold emails are the main tenant of account-based sales approach (related to account-based marketing , or ABM). When Your Prospect Is a Decision-Maker It’s hard to get decision-makers, department heads, and people of influence —the people you really want to reach—on the phone.

Examples 113

Examples Ideal Customer Profile Decision Maker Top of Funnel 113

Tony Hughes

FEBRUARY 22, 2018

Where I'm going with this is that Trigger Event selling is a science irrespective of technological channel. Think of Twitter as the spokes, the amplification that used to be encapsulated as Direct Response Marketing or e-mail blasts. It's called influence, understand the science and persuasion. It's Google Glass.

Social Selling 66

Social Selling Call-back Up-Sell Ideal Customer Profile 66

Close.io

JANUARY 7, 2019

They’d go into stealth mode, build a product, design their landing page and marketing funnels, and put together an intricate PR plan. Ask for product feedback (bugs/UX) and marketing feedback. This sort of feedback is invaluable for marketing teams as it gives you a direct line into your ideal customer’s head.

Strategy 64

Strategy How To Top of Funnel Follow-up 64

Zoominfo

NOVEMBER 9, 2020

Marketing Funnel vs. Sales Funnel Resources. Through consistent processes, leaders derive quick insights on how its sales organization attacks their market. Gone are the days when the salesperson can act as a gatekeeper of information, forcing the buyer to have to meet with them throughout the information-gathering stage.

Top of Funnel 246

Top of Funnel Funnel Data Sales Qualified Lead 246

Hubspot Sales

NOVEMBER 21, 2018

When your unveiling a new product, the last thing you want is to waste time and resources bringing a product to market where or when it’s unnecessary. So, here’s my step-by-step guide to building your own go-to-market strategy using the strategies I’ve implemented to build multiple companies throughout the years.

Paid Content 139

Paid Content Top of Funnel Lead Rank Webinar Metrics 139

Sales Overdrive

JULY 24, 2012

Today we will discuss how to initiate and develop effective dialogues with our target markets and the high-priority prospects within them. While there are more ways to communicate with your markets than ever before, it is becoming increasingly noisy and harder to get someone’s attention. Don’t be fooled! Just don’t start with them.

Conversion 20

Conversion Decision Maker Gatekeeper Social Media 20

Sales Hacker

JANUARY 10, 2018

The following stats, facts, and tips support the wisdom of integrating direct mail into email marketing campaigns, as well as provide some best of breed guidelines for effective ways to accomplish this. Using the two channels results in an up to a 35% lift over a single channel—IWCO. 5 Tips for Combining Direct Mail With Email.

Direct Mail 91

Direct Mail Campaigns Marketing Channels 91

Sales Hacker

MARCH 2, 2020

How to Win Friends and Influence People. 80/20 Sales and Marketing. Shanks has trained and advised 100’s of companies on SPEAR Selling to increase sales pipeline in all types of sales functions (inside sales, field sales, customer success, channel sales). Emotional Intelligence for Sales Success. Difficult Conversations.

Top of Funnel 141

Top of Funnel Lead Rank Hiring Handbook 141

Sales Hacker

NOVEMBER 15, 2017

Account-Based Marketing. AB Testing (or Split Testing) is an experiment involving two variants, usually for measuring and comparing market response to each. Channel Partner. Channel Sales. This sales glossary is meant to reduce ramp time for new reps that are getting immersed in B2B sales jargon for the first time.

Lead Rank 99

Lead Rank Top of Funnel Ideal Customer Profile Sales Qualified Lead 99

Sales Hacker

JULY 30, 2018

For 13+ years in marketing, I’ve never seen a B2B company who’d say they don’t have a B2B marketing strategy framework or that their marketing strategy is ineffective. But at the same time 6200+ B2B marketers say that their biggest challenges are generating traffic and leads, and proving the ROI of marketing activities.

Ideal Customer Profile 72

Ideal Customer Profile Top of Funnel B2B Strategy 72

Sales Overdrive

JUNE 22, 2012

Following are the first two of several simple steps designed to assist in the development or improvement of your sales and marketing process. Let’s start with Targeting: First you will need to build the ideal profiles of your target prospect industries and channels. Part One – Targeting and Lead Development.

Conversion 20

Conversion Decision Maker Lead Rank Lead Scoring 20

OnePageCRM

MAY 25, 2017

In episode 24 of the I Love Marketing Podcast , Dean Jackson introduced a game-changer concept of More Cheese, Less Whiskers. In a previous company I worked with, the marketing team or SDR team would begin reaching out with a sequence of cold emails. How to get past gatekeepers. How does your schedule look this week?

Top of Funnel 20

Top of Funnel Cold Calling How To Sales Qualified Lead 20

Sales Hacker

JANUARY 24, 2018

Two of which are currently sales and marketing. Logos of publications you’ve appeared in or a picture of you with an industry influencer can quickly boost credibility. Creating a website might seem like a task for marketers. What are your biggest hurdles when connecting with relevant influencers or partners?

Lead Generation 85

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 85