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How to Get Past the Gatekeeper, According to Sales Reps

Hubspot Sales

Sales development representatives and gatekeepers. only to get stopped by a gatekeeper. Gatekeepers — who are typically executive assistants, receptionists, or office managers — are the people who stand between you and the decision-maker with whom you're hoping to make a sale. How to Get Past the Gatekeeper When Cold Calling.

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Your Lead Gen Is Broken (Here’s How to Fix It)

No More Cold Calling

Talk to any software vendor, and they can’t wait to show you their cool software. They don’t have to worry about getting past gatekeepers or heading off the competition, because they have the best possible competitive advantage—a relationship built on trust. How could we, when we’re all typing instead of talking to potential clients?

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Modern Selling Needs Personality and Connection. For That, It Needs Video.

Showpad

Gone are the days of the simple gatekeeper-sales rep relationship. Today’s buyers are self-directed and self-educated, spending just 17% of their time with vendors , according to research from Garnter. Video was a channel, but never the channel. The channel exploded. Why do they prefer video over other channels?

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The Best Cold Calling Tip Is Stop Immediately (Do This Instead)

No More Cold Calling

The key to qualified lead generation is being a welcome call, and for busy executives and their gatekeepers , cold calls are definitely not welcome. They get meetings in one call, get in early, uncover pressing problems, build strong relationships, get introduced to others in the organization, and cement their status as a preferred vendor.

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Outbound Prospecting: Thinking Above The Sales Funnel

The Sales Developers

There are more vendors in sales acceleration every day and ever expanding budgets fueled by venture capital and other forces. These steps will eliminate roadblocks (gatekeepers, wrong titles, bad phone numbers, bounced emails, etc.) There are vendors who can deliver accurate, enriched, and validated data. Build it internally.

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Ultimate Guide to the Data-Driven Sales Funnel

Zoominfo

And just like an ICP can be segmented into various cohorts, go-to-market teams should understand how to engage various stakeholders, influencers, decision makers and – gasp – gatekeepers involved in the purchasing process. Has your prospect followed you on social channels? Prospects have access to more information than ever.

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The Complete Guide to Remote Sales

Gong.io

Thanks to the internet and a plethora of online communication tools, sellers can engage buyers remotely through virtual channels like email, video chat, social media, and more. Gartner predicts that 80% of B2B sales interactions will occur in digital channels by 2025. Why remote selling is the future of sales .