Do “Refer a Friend” Programs Actually Work? Absolutely! Sometimes.
No More Cold Calling
FEBRUARY 4, 2016
I received offers from my favorite retailers for birthday discounts, designed to make me feel special and (more importantly) spend money. B2C incentives work like magic. But in the B2B world, incenting people to provide referrals isn’t the no-brainer sales strategy that it is for consumer-facing companies. But think about it.
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