Reps need to self-source leads
Sales 2.0
MARCH 6, 2024
This uptick in the need for AEs to self-source deals has likely been driven by economics, the need to “do more with less”, but is I trend that may continue as AI tools free up AEs from admin tasks. You can’t just show up to a meeting and ask questions (“solution selling”). It’s time for the dreaded cold call!
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