Out with the Funnel, In With the Flywheel: The Modern Buyer’s Journey
Zoominfo
APRIL 17, 2019
It’s a model so deeply ingrained in modern strategies that most businesses don’t even think to question it. We’re speaking, of course, of the sales funnel. The sales funnel represents the theoretical customer’s journey to making a purchase. The Sales Funnel. Why is the sales funnel outdated?
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