The Pros and Cons of BDRs in B2B Sales and Marketing
Janek Performance Group
APRIL 17, 2024
76% percent of BDRs report to sales over marketing. BDRs typically make 17 attempts per contact (distributed between social media, phone calls, and emails). In addition, BDRs relay customer feedback and market trends to internal teams. In general, they note: 75% of BDR organizations have grown or maintained their size.
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