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6 Things Good Lead Generation Vendors Do Right (That You May Be Doing Wrong)

Pointclear

In one situation, we worked with a client that was about to mail 750 $20 “lumpy” packages to prospects. Employing a 4 x 4 research approach (this is how our team is trained) is to spend a total of four minutes looking at four different data sources: The prospect’s website. The subjects of the prospect’s tweets. (One

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Use This Tool to Calculate Lead to Revenue

Pointclear

Accurate lead/revenue projections are a powerful tool that all B2B organizations need to manage sales and marketing. A good one differentiates between prospects and SQLs—which have way different potentials to impact revenue. And an excellent tool provides you with insight into the value of inbound vs. outbound leads. Guess what.

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What's it take to generate leads that fuel your forecast?

Pointclear

Quality conversations and personal engagement with prospects. Precise management of lists, lead data, cadence and outcomes drives revenue. Testing and data over opinions and conventions. At PointClear, we apply agile to what we do for clients to save time, save money, prevent frustration and get better results.

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The 5 Top Media for Cold Prospecting

Pointclear

It’s great for target verification and data collection at the earliest stages of your campaign, too. The DMA’s 2010 Response Rate Report reported a healthy 1.68% response rate to B-to-B prospecting letter mail and 2.18% to its cheaper cousin, postcard mail. With 18,500 business lists available for rent in the U.S.,

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Guest Post: Undead, Out Bound, Bloated Data and Dashing Dashboards

Jonathan Farrington

New tools such as marketing automation are great – we use it. The Big Data buffet will lead to bloated databases and inaction rather than action! Big Data has the potential to “complexify” rather than simplify decision making and that could lead you to acting yourself into thinking and worse results rather than better results.

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What is Inside Sales (And Why Do You Need It?)

DialSource

These field sales teams tend to travel often, attending trade shows and conferences in order to schmooze prospects over a meal or round of golf. . According to an estimate by PointClear, the average outside sales call prior to COVID would cost over $300, while the average inside sales call would cost just $50.

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The Pipeline ? Reports of the Death of the Salesperson Are Greatly.

The Pipeline

Create campaigns for the sales team that, rather than offering “once-in-a-lifetime” discounts or “check-in,” instead offer a report with valuable data. Everyone thinks of social selling as a way to understand the prospect (it is), but it is also important to think about social selling in terms of your online persona. PointClear PD.

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