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6 Things Good Lead Generation Vendors Do Right (That You May Be Doing Wrong)

Pointclear

Employing a 4 x 4 research approach (this is how our team is trained) is to spend a total of four minutes looking at four different data sources: The prospect’s website. In one situation, we worked with a client that was about to mail 750 $20 “lumpy” packages to prospects. What should you do that is different?

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Use This Tool to Calculate Lead to Revenue

Pointclear

Accurate lead/revenue projections are a powerful tool that all B2B organizations need to manage sales and marketing. And an excellent tool provides you with insight into the value of inbound vs. outbound leads. Of course the current year goal is a key data point. Guess what. We have a great revenue prediction calculator.

Lead Rank 100
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What's it take to generate leads that fuel your forecast?

Pointclear

Precise management of lists, lead data, cadence and outcomes drives revenue. Testing and data over opinions and conventions. At PointClear, we apply agile to what we do for clients to save time, save money, prevent frustration and get better results. At PointClear, our average associate is 50. We engage our market.

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Good Reads for B2B Marketing - Advantages of LinkedIn in B2B Marketing

Pointclear

The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. Marketing Automation Software That Delivers the Most Data Wins. Online content in the sales and marketing industries is dynamic and constantly changing. The B2B Marketing Advantage of LinkedIn.

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Marketing Automation Software that Delivers the Most Data Wins!

Pointclear

Software programs that explain the most data, verified by the most evidence, are better than those that do not. CRM properly applied, in conjunction with marketing automation software, explains the most data on marketing performance and gives more evidence than any other combination of software. Those with the most data will win.

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Good Reads for B2B Marketing - More CMO/CIO Alliance

Pointclear

The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. The chief marketing officer''s need for advanced marketing tools will require an unprecedented level of cooperation with IT in the future, Icreon CEO Himanshu Sareen writes.

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Guest Post: Undead, Out Bound, Bloated Data and Dashing Dashboards

Jonathan Farrington

New tools such as marketing automation are great – we use it. The Big Data buffet will lead to bloated databases and inaction rather than action! Big Data has the potential to “complexify” rather than simplify decision making and that could lead you to acting yourself into thinking and worse results rather than better results.

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