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How to Create Sales Collaterals That Convert

Highspot

Supports the Buying Process Buying can be complex, involving many decision-makers. During consideration, case studies and datasheets make a difference. In the decision stage, collateral focuses on pricing and scope. Post-sale, knowledge bases, and training materials support retention and advocacy.

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Your Sales Kick-Off Meetings Are a Waste of Time!

Igniting Sales Transformation

That includes new product announcements, product feature training, product demos, reviews of marketing materials, or execs who feel their title justifies air time with the sales force when it doesn’t. Use your SKO time to train your sellers how to be better at selling; otherwise scrap the meeting. Lack of training?

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4 Tips for Selling to the Social Savvy Buyer

Zoominfo

We know B2B decision makers are using social media to inform their buying decisions. In fact, a recent study suggests that 91% of B2B buyers are active and involved in social media, while 75% are significantly influenced by social content when forming their buying decisions ( source ). Be authentic and offer value.

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Selling Innovation in a Slow Economy

Janek Performance Group

Inadequate training and development: Sales teams need continuous training and support to stay up-to-date on industry trends, product knowledge, and sales techniques. Inadequate motivation and incentives: Sales teams need to be motivated and incentivized to perform at their best. Yet, this is the non-spoken premise of disruption.

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Predictable Prospecting – Quick Book Summary

Tenbound

The Ideal Prospect Persona (to help identify the right people) includes: Decision maker. 2- “design and deliver high-impact sales training programs” 3- “Manage a network of external training partners.” 2- “design and deliver high-impact sales training programs” 3- “Manage a network of external training partners.”

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23 Sales Productivity Statistics to Inform Your Enablement Strategy in 2023

Mindtickle

just 47% in 2017 — and they can include different buyer roles—champions, influencers, decision-makers, users, or ratifiers—from multiple departments. Forrester’s 2021 B2B Buying Study ). Once you’re talking to a decision-maker, the ideal number of calls to win a sale is six. Forrester’s 2021 B2B Buying Study ).

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Drive sales innovation by bottom up entrepreneurialism

Sales Training Connection

Recently we can across an interesting study by Accenture about how to support idea generation through entrepreneurialism. Although the study focused on the business world in general, we thought several of the ideas were particularly important for how innovation can be infused into to the selling function. ©2014 Sales Momentum ®.