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9 Data-Driven Ways to Use Generative AI for Marketing

Zoominfo

The rapid rise of generative AI has become the most captivating trend in the tech industry today. Prompted by predictions of massive economic impact and the disruption of multiple industries, professionals in many fields are assessing how this new breed of AI tools will complement and complicate their working lives.

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Demand Gen vs. Lead Gen: Which is ‘Best’ for Startups?

Zoominfo

But this abundance demands a focused, strategic approach to lead generation that minimizes wasted spending and drives meaningful results. Demand-Gen vs. Lead-Gen: The False Dichotomy The debate between demand-gen and lead-gen has become quite polarized.

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How to Structure a Modern Marketing Department

SBI Growth

Structuring your team depends on your industry, your offering and your customer. DEMAND GENERATION. You also need someone responsible for launching, measuring and optimizing all demand generation channels. What are the best demand generation levers to pull to stimulate inquiries? LEAD MANAGEMENT.

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How to Get the Most Out of Your Search Ad Budget

Zoominfo

So if your ad is not getting clicked on, then it’s not going to be presented first or as often,” says Lauren Temmler, senior demand generation manager at ZoomInfo. Let’s say your company sells industrial refrigerators. “At ZoomInfo, we set our automated bidding to maximize conversions. Keywords that are too broad.

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Data 101: How to Plan Your Most Efficient B2SMB Go-To-Market Motions

BuzzBoard

Another recent update by Challenger, Gray & Christmas claims the tech industry cut 21,387 jobs just this past February, accounting for 28% of all cuts. Companies like Google, Meta, Amazon, and others have laid off more than 95,000 employees in the past year.

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Data 101: How to Plan Your Most Efficient B2SMB Go-To-Market Motions

BuzzBoard

Another recent update by Challenger, Gray & Christmas claims the tech industry cut 21,387 jobs just this past February, accounting for 28% of all cuts. Companies like Google, Meta, Amazon, and others have laid off more than 95,000 employees in the past year.

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TechTarget Priority Engine Named Best Account Based Marketing and Sales & Marketing Intelligence Solution by SIIA

SBI

The prestigious CODiE Awards , hosted by the Software & Information Industry Association (SIIA), recognize the companies producing the most innovative businesses technology products across the country, and around the world. Michael Cotoia, CEO, TechTarget. NEWTON, MA – JUNE 17, 2019: TechTarget, Inc.