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Sales Talk for CEOs: Innovating from the Top: How a Former CMO Revitalized a Company as CEO (Ep107)

Alice Heiman

Harris shared her riveting journey of steering the company through the COVID-19 pandemic and moving from 100% in-person training to 100% online training basically overnight, revealing not only the challenges faced but also the exact strategies she implemented to drive rapid growth and adapt to a rapidly changing business landscape.

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Become a Revenue Architect (and Level Up) With a Revenue Engine Framework

Sales Hacker

Revenue Operations is at the forefront of a paradigm shift — to view the buyer’s journey as a seamless thread across multiple people, systems, and value propositions. This involves driving more new logo and renewal revenue, lowering customer acquisition cost, and increasing forecasting predictability. Execute FAST.

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Revenue Intelligence 101: 4 Workflows To Supercharge Your Marketing Team

Gong.io

Ahhh … Revenue Intelligence. Heck, Gong has been in the Revenue Intelligence game since it started in 2019. But what exactly is Revenue Intelligence and why it is an essential tool for any B2B company to be using? What is Revenue Intelligence? Revenue Intelligence is what we do here at Gong; we created the category!

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Product Marketing Roadmaps – Your Revenue Destination With Turn-by-Turn Directions

Product Management University

The biggest reason metaphorically speaking, is they willingly “fence the salesforce” into your most lucrative markets and give them a shorter path to meeting sales quotas and revenue goals. The execution part of the product marketing roadmap consists of the action items and artifacts required to generate demand and support the sales process.

Revenue 52
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How to Buy Sales Training That Delivers Results

40% of businesses missed their revenue targets last year. The best organizations leverage professional sales training programs to impact demand generation, discovery, conversion from demos, pipeline velocity, deals won, and deal size. But where do you begin the process of identifying the right training partner?

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9 Data-Driven Ways to Use Generative AI for Marketing

Zoominfo

How Do Marketers Use Generative AI? Revenue Generation Lead scoring and personalized messaging are two of the biggest opportunities when it comes to generative AI, which can guide prioritization by analyzing extensive datasets and identifying patterns.

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Redeploy Your Budget for 2H 2020 Revenue Rebound

Mereo

The question is not if you should redeploy your sales and marketing budgets for the second half of 2020 but rather how to best do so with an integrated strategy to drive a Revenue Rebound. Sales Enablement: Dedicate cycles and budget to enhancing the skills of sellers through training role-play exercises necessary to excel in the new dynamic.

Revenue 56