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Emotional Intelligence Engages the Senses

Increase Sales

A study recently released by Epsilon Targeting suggests that the United States Postal Service is still the preferred vendor for direct mail. Sixty percent of the respondents reported receiving an emotional surge because they “enjoy checking the mail box for postal mail.” Credit www.sxc.hu.

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Successful Lead Generation - One Size Does Not Fit All

Pointclear

According to recent research, B2B companies are using multiple lead generation tactics including, email marketing, search engine optimization, teleprospecting, inbound marketing, direct mail and trade shows. Remember that high-quality persuasive content is not your corporate brochure or a sales pitch, thinly disguised as a white paper.

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25+ Account-Based Marketing Tactics & Software Solutions

LeadBoxer

Consider offering free training sessions or reports that analyze how effectively they’re using your product. sales-qualified opportunity rate , making it their most successful gift-giving tactic. Send direct mail to executives Executives have plenty on their plate. on a new customer. Blog posts are just the beginning.

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Sales Training Article: Ways to Get Buyers to Say YES!

Customer Centric Selling

Sales Training Article: Ways to Get Your Buyers to Say YES By Geoffrey James, Inc. For example, charities double their response rate when they include small but useful gifts in direct mailings. The easiest opportunities to close are always the ones that start with an unsolicited referral from an existing, happy customer.

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Vertical Marketing Best Practices: Six Strategies That Set Top Tech Marketers Apart

Emissary

You will also want to keep in mind where you have the best chance of getting testimonials or branded case studies. Commercial executives in professional services firms spend money to spur market growth opportunities. The output is fully new web pages, new collateral, and vertical case studies.

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Selling Lesson: Engage in Client Attraction

Sales Training Advice

There are many pathways for targeted prospects to get into your sales pipeline: website, podcasts, direct mail, cold calling, to name just a few. You don’t have to reach everyone in this step, just those who meet your criteria for what constitutes your ideal customer or prospect. Ensure all pathways are open. Get to know them all.

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Is Account-Based Marketing the Holy Grail for Lead Generation Nirvana? [PowerOpinions Part 5]

Pointclear

There are great technologies that allow us to serve relevant ads, content and other online interaction opportunities to the accounts and contacts we care about. In a recent SiriusDecisions study, 92% of B2B organizations said ABM is “extremely” or “very” important to their marketing efforts. I do know ABM works— when done right.