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Sales Talk for CEOs: Navigating the Future of Partner Selling with Cassandra Gholston (S4:Ep15)

Alice Heiman

As an enterprise software sales rep, she knew her secret to success was working with partners. At the height of her enterprise sales career, and with two young kids at home, Cassandra had an epiphany for a new software product that would help every B2B sales rep save time, sell more, and crush their quota with partners.

SAP 62
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CRM Hijacks Customer Experience Strategy

Tony Hughes

We asked the participants what they believed the biggest challenges and burning issues are in Customer Experience, and we deliberately avoided steering the conversation toward CRM software. But CRM software quickly emerged as a burning issue and I made the comment that some research states 70% of CRM software implementations fail.

CRM 82
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CRM Is Dead! Long Live CX!

SugarCRM

And they say CRM is the software that enables you to do that. Along the way, we have seen the term “CRM” change and grow to include many concepts like sales force automation, customer service automation, marketing automation, and many, many other related software categories. Sales software didn’t talk with service software at all.

CRM 49
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Why Sales Stupidity is not a Competitive Professional Option

Babette Ten Haken

First, software and machine interfaces increasingly collide with the human factor within work environments. Now, let’s consider how those machine-based co-workers utilize software interfaces to converse across different machine types. In fact, sales stupidity resides across every organization and departmental function.

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Sales Tip: Understand the Value of Your Offering to Your Prospect

Customer Centric Selling

” I had a client who sold a software application that enabled petroleum engineers to analyze seismic and geological data to make informed oil and gas exploration and drilling decisions. They had an epiphany! By Gary Walker, EVP of Channel Sales & Operations, CustomerCentric Selling® - The Sales Training Company.

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Sales Tips: Making Sense Of Vague Advice

Customer Centric Selling

IBM taught me about hardware and software and I mistakenly thought my job was to educate buyers. Some scotch was involved and ultimately the epiphany came. Hardware and software were nothing more than means to an end and business owners didn’t need (nor want) to know all the esoteric details.

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True innovators identify the spaces in between

Velocify

Our hypothesis was that through observation of their day-to-day workings we would learn better how they used our software or more importantly when they didn’t use our software. All the visits were valuable, but one visit in particular shapped our software development direction drastically.