Pointclear

MARCH 22, 2018

Value selling is PointClear's bread and butter. Examples are big companies that have commodity acquisition departments (or purchasing departments); or smaller entrepreneur-run companies that feel that they can do every thing better and cheaper inside. Let’s Take an Example. We are not the low-price leader.)

Lead Rank 157

Lead Rank Lead Scoring Sales Qualified Lead Company 157

Pointclear

JUNE 28, 2018

Companies with optimized sales and marketing organization achieve results by doing three things well. Deliver fewer, but better, leads to sales. Walk out of your office and ask the first three marketers and the first three sales executives you see these three questions: How do you define our market? Not 50 things.

Sales Qualified Lead 113

Sales Qualified Lead Revenue Lead Rank Cost per Lead 113

Pointclear

OCTOBER 13, 2011

Ken Murray is a 30 year veteran of the Inside Sales space. He has designed and built inside sales campaigns for numerous Fortune 500 companies. His sales teams have sold over 168,000 products annually and produced north of 700 million dollars in annual sales. They hired us, and we took over their sales from soup to nuts.

Outsourcing Services 160

Outsourcing Services Lead Generation Top of Funnel Marketing Qualified Lead 160

Pointclear

JANUARY 15, 2013

What is called “Inside Sales”, “Sales Support”, “Telesales” and dozens of other names is growing 15x faster than field sales—in fact, my colleague, Jonathan Farrington, published a blog stating that within three years 80 – 90% of all B2B transactions will be done online—most with some form of sales support but not field sales.

Lead Generation 200

Lead Generation Sales Qualified Lead Lead Rank Marketing Qualified Lead 200

Jonathan Farrington

JULY 31, 2013

Top performing B2B sales organizations rarely employ just one lead generation tactic. Inbound marketing is based on developing high quality content that attracts qualified buyers, who are in the early stages of the sales cycle. Another benefit of outbound marketing prospect development is reaching prospects earlier in the sales cycle.

Lead Generation 51

Lead Generation Sales Qualified Lead PointClear Marketing Qualified Lead 51

Pointclear

OCTOBER 9, 2013

We’re nearing the last quarter of 2013, and another year of sales will soon be behind us. An important question all sales and marketing departments should be asking themselves is how they can better communicate in order to follow up on leads. Jim is also the President of Sales Leakage Consulting, Inc.

Follow-up 230

Follow-up Sales Qualified Lead Marketing Qualified Lead Leads 230

Pointclear

APRIL 24, 2013

Jim has over 29 years of sales and marketing management experience. He began his career with IBM and Sterling Software and then went on to launch two successful software companies. Jim is also an author and often-requested keynote speaker at sales management, CRM and E-Business conferences. Not Enough Leads.

Customer 240

Customer Sales Qualified Lead Lead Generation Trends 240

Pointclear

APRIL 4, 2011

It is occurring because revenue is an enterprise wide problem and no successful enterprise software platform finds wide market acceptance without winning over IT. Marketing automation looks hard as compared to email marketing solutions, as an example. Can you provide a couple of examples? Marketing should embrace it.

Marketing 173

Marketing Vendor Enterprise Enterprise 173

Pointclear

MAY 1, 2013

Frank Donny is founder and CEO of Marseli , a marketing and sales analytics and performance software company. Frank is responsible for the firm’s capabilities, software vision and services. For marketing and sales leaders, your work stream is your CRM system.

Analytics 216

Analytics Marketing Sales Qualified Lead Negotiation 216

Pointclear

OCTOBER 9, 2012

As a foundation, I published three blogs in 2012 in which I outlined three critical elements that impact B2B lead generation costs in the complex sale: 1. Do you believe that an enterprise software solution lead, as an example, should be budgeted to cost $300 or less? each where 1.28% of them are actually sales qualified?

Cost per Lead 169

Cost per Lead Sales Qualified Lead Lead Rank Lead Scoring 169

Pointclear

APRIL 15, 2014

Last month I attended the Future of Business conference in New York City, sponsored by international software giant SAP. One example Linkner cited was a celebration of “Failure of The Month,” because it recognizes experimentation. By Christopher Hosford, editor-in-chief, HosfordGroup. It’s a good idea, and keeps you focused.

SAP 214

SAP Enterprise Enterprise Conference 214

Pointclear

MARCH 2, 2011

But incomplete without a means to capture demand and convert it to sales. But doing these things won’t help your business generate leads and convert sales using social media. But when does "engage" connect to sales? ” Why is managing your reputation and developing enthusiasts more important than generating sales?

Social Media 165

Social Media Media Top of Funnel Hiring 165

Pointclear

SEPTEMBER 29, 2015

This is the question I posed: According to a report by SiriusDecisions, 2015 State of Account-Based Marketing (ABM), more than 60 percent of companies plan to invest in technology for ABM to better align sales and marketing over the next twelve months. A few years ago the Federal Government count of 213 would have been a non-starter for ABM.

Account Based Marketing 100

Account Based Marketing Lead Generation Account Government 100

Pointclear

JULY 16, 2013

Top performing B2B sales organizations rarely employ just one lead generation tactic. Inbound marketing is based on developing high quality content that attracts qualified buyers, who are in the early stages of the sales cycle. Another benefit of outbound marketing prospect development is reaching prospects earlier in the sales cycle.

Lead Generation 225

Lead Generation Sales Qualified Lead Marketing Qualified Lead Leads 225

Pointclear

JUNE 24, 2016

A remarkable new book is changing the way that B2B sales professionals think about, approach, and serve their customers. We met and worked together at a software company many years ago, and our paths through the continuously evolving world of B2B sales and sales performance have crossed many times.

Lead Rank 133

Lead Rank Lead Scoring B2B Case Study 133

Pointclear

OCTOBER 23, 2012

Jonathan Farrington is a globally recognized business coach, mentor, author, consultant and sales thought leader, who has guided hundreds of companies and more than one hundred thousand frontline salespeople and sales leaders towards optimum performance levels. Inside sales is now a career, not a mere stepping stone.

Retail 215

Retail Inside Sales Outside Sales Video 215

Pointclear

AUGUST 22, 2011

First, you’ll become more efficient in your marketing and sales efforts. This process should be jointly conducted with marketing, sales and other appropriate stakeholders. To see how this can work, Go to “Myth 5” in this example. Implementation Is More Than Just Software.

Marketing 164

Marketing Lead Qualification Lead Management Lead Nurturing 164

Pointclear

MAY 30, 2012

Working with a wide variety of clients from tech firms to sports properties and lifestyle brands, Andrew has crafted successful campaigns built around white papers, event-based advertising and sales training materials for clients such as Major League Baseball, Canon, DuPont, SAP, Business Objects, Oracle and many others.

Cost per Lead 154

Cost per Lead Top of Funnel Outbound Sports 154

Pointclear

MAY 17, 2018

A senior marketing executive once got so frustrated with his sales counterpart that he offered the following choices for spending $100,000 on a lead generation campaign: Option. Sales Qualified Leads. To the sales VP, a contact (you can buy 200,000 or more of them for $100,000) was undifferentiated from a sales qualified lead.

Sales Qualified Lead 100

Sales Qualified Lead Lead Rank Lead Scoring Marketing Qualified Lead 100

Pointclear

MAY 10, 2012

He is former editor-in-chief of Sales & Marketing Management magazine, and has written for Architectural Record, Inc. He comments, “Salesforce.com is a good example. On the marketing side, companies like Eloqua, Marketo, Pardot, Silverpop and HubSpot are adding features that are nudging them closer to the sales side.

CRM 178

CRM Sales Qualified Lead Marketing Social Media 178

Pointclear

MARCH 22, 2011

OK, this a consumer example. Well, let me share another example—and this one is not hypothetical. Last year I was looking for forms software to support CustomerThink. article cited a statistic from CSO Insights that 60% of marketing organizations used some form of lead scoring before passing leads to sales.

Lead Rank 185

Lead Rank Lead Scoring B2B Prospecting 185

Pointclear

SEPTEMBER 27, 2012

Prior to joining ITSMA in 1995, Dave held field marketing and sales positions with Oracle and Apple and started his career in 1984 as a market research analyst at The Ledgeway Group, now part of Gartner Group. Marketing Sales Alignment: The Benefits of a More Active Role for Marketing.

Social Media 170

Social Media Outsourcing Services Marketing Hiring 170

Pointclear

MAY 10, 2012

He is former editor-in-chief of Sales & Marketing Management magazine, and has written for Architectural Record, Inc. He comments, “Salesforce.com is a good example. On the marketing side, companies like Eloqua, Marketo, Pardot, Silverpop and HubSpot are adding features that are nudging them closer to the sales side.

CRM 133

CRM Sales Qualified Lead Marketing Social Media 133

Pointclear

APRIL 18, 2012

Prior to joining Aberdeen Group, he spent years in the trenches with companies including Progress Software, LogMeIn, and SuccessFactors. The $250K purchase will have many touchpoints of influence across the sales cycle, and social media will be integrated as one of those points of influence. The Impact of Mobile.

Trends 157

Trends Social Media Top of Funnel Lead Rank 157

Pointclear

FEBRUARY 27, 2014

Marketers thought that the new CRM software would solve their customer service and customer retention problems. Not only was it a nightmare to get up and running, the software served only to automate the processes—good or bad—that companies already had in place. Expectations dashed. So education campaigns are underway.

Marketing 266

Marketing Strategy Eloqua Marketo 266

Pointclear

DECEMBER 20, 2016

Here are a few examples that will help you understand your cost per lead: Example #1 We once worked with the marketing director at a division of one of the world’s largest software companies. I was having breakfast the SVP of sales one day and he told me that they received no leads from marketing. And guess what?

Account Based Marketing 100

Account Based Marketing Sales Qualified Lead Cost per Lead Lead Rank 100

Pointclear

MAY 1, 2012

In this post, we’ll review three critical elements that impact B2B lead generation costs in the complex sale. B2B sale complexity impacts cost-per-lead. The B2B prospect’s buying path, the provider’s offer and other complex sale variables impact cost-per-lead.

Cost per Lead 181

Cost per Lead Lead Rank Lead Generation Marketing Qualified Lead 181

Pointclear

MAY 5, 2015

It's a critical component in the sales and marketing process; yet, most companies aren't implementing it effectively—that is, if they are at all. After three months of calling, 40% wanted to continue to be in the IT company’s lead nurturing program, 15% moved further along in the sales cycle and 7% converted into customers.

Lead Nurturing 100

Lead Nurturing Lead Rank Lead Scoring Marketing Qualified Lead 100

Pointclear

JUNE 15, 2018

Increase the top line while reducing expense—it’s what every CEO wants—and what their sales and marketing leaders are looking for as well. Many execs are realizing that meeting this goal involves increasing investment in sales and marketing with a renewed focus on gaining market share instead of just stabilizing it. What’s it take?

Revenue 113

Revenue Forecasting Commission Telecommunications 113

PandaDoc

SEPTEMBER 2, 2020

Although 71% of companies say closing more deals is their top sales priority, further data from Forrester suggests that only 0.75% of leads generated become closed revenue. Compounding this issue is sales reps can spend up to 40% of their time looking for somebody to call, according to Insidesales. Adaptive Business Blog.

Top of Funnel 98

Top of Funnel Sales Management Hiring Lead Rank 98