Leads, Top Of Funnel, Do We Really Understand?
Partners in Excellence
APRIL 25, 2024
Focus on the top of the funnel and everything else will work out. But this thinking drives our focus on MQLs, SQLs and massive prospecting efforts. We seem to overlook the questions, “How do we know what ‘Top of Funnel’ we need? ” We cannot focus exclusively on Top of Funnel.
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