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Your Lead Gen Is Broken (Here’s How to Fix It)

No More Cold Calling

And as of July 2020, 69 percent of B2B reps didn’t have enough leads in their pipeline to meet their annual quotas, according to a survey by ValueSelling Associates. Talk to any software vendor, and they can’t wait to show you their cool software. Problem is, buyers don’t actually buy software. Can I Trust You?

Lead Gen 397
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Truth Bomb: Salespeople All Look Alike to B2B Buyers

No More Cold Calling

Stand Out to Meet Quota None of this would matter if sales reps were meeting or exceeding quota, if their pipelines were qualified and their projections accurate, and if they had only committed and loyal clients. Talk to any software vendor, and they can’t wait to show you their cool software.

B2B 177
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Are You Telling the Truth About Asking for Referrals? [Q3 Referral Selling Roundup]

No More Cold Calling

Referrals are how most people prefer to do business, whether they’re looking for a good restaurant or a new software vendor. Joanne joins Tony Morris to share her referral journey and explain how sales teams can tap into their referral networks to fill their pipelines with qualified leads. Why would they? Listen to the podcast.

Referrals 373
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Why Being Stuck In the Office Over the Holidays Is a Lucky Break

Sales and Marketing Management

Move your fingers away from the cookie plate and back to your phone to get your sales pipeline jumping again. This means the absence of gatekeeper types, which increases the odds that key players will pick up their own phones. This is actually an optimal time of year to reach decision-makers.

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The Complete Guide to Remote Sales

Gong.io

With these insights, you can replicate their success across your team and push more deals through your sales pipeline. Before you can reach a CEO or a C-level executive, you’ll likely have to get through a gatekeeper (typically assistants or office managers) first. Have weekly sales pipeline reviews. Pipeline coverage.

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Ultimate Guide to the Data-Driven Sales Funnel

Zoominfo

And just like an ICP can be segmented into various cohorts, go-to-market teams should understand how to engage various stakeholders, influencers, decision makers and – gasp – gatekeepers involved in the purchasing process. Demos Completed → Pipeline Created: How many demos completed resulted in someone moving into the sales pipeline ?

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Sales Automation vs. Marketing Automation: What’s the Difference?

SugarCRM

While marketing software and sales automation tools exist for different purposes, they’re both geared toward achieving the same goal: winning new customers. Marketing automation software generates new leads for a business by streamlining the creation, management, and analysis of marketing campaigns. Pipeline management.