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Outbound Sales vs. Inbound Sales: How to Win Big With Each Strategy

Crunchbase

Below, we’ll delve into outbound sales vs. inbound sales and how to nail the best practices of each. Outbound selling is a technique that involves pushing your message directly to your prospects. Inbound selling involves qualifying interested prospects. An inbound sale begins with the prospect reaching out to your company.

Inbound 52
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The Future of AI for Sales (And How to Prepare for It)

Sales Hacker

The Salesforce State of Sales report notes that only 46% of sellers have access to client and prospect data insights (something that 85% of salespeople say helps them produce). The first sales teams to adopt AI and pioneer how to use it will have a massive advantage in the near future. The Potential Future of AI for Sales.

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Sales is Storytelling. Marketing is Storytelling. Business is Storytelling.

Sales and Marketing Management

They are more often directly engaging with prospects and growth-opportunity customers. Black, whose best-selling book “No More Cold Calling,” promotes revenue growth through referrals, says you won’t get introduced to prospective customers unless you have a solid business solution and a means to relay that.

Marketing 226
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How to Handle RFPs and RFIs

The Brooks Group

But, we've all run into those RFPs where the opportunity to connect with a prospect is limited (if not impossible). If you don't get any opportunity to speak with a representative from the prospective client, there's a pretty good chance that this really is a fishing expedition on the part of the company.

How To 40
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26 CRM Techniques and Strategies for Customer Retention

Cience

Your customers are one of your company’s most important assets. Although new sales are important, smart companies also focus on retention. You know how hard it is to get new customers. Educate New Customers about How to Use Your Product or Service. What Is Customer Retention? Pretty simple, right? Special Offers.

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4 Trends Shaping B2B Marketing in 2011

Pointclear

Today's guest blogger, Ann Handley, is the Chief Content Officer of MarketingProfs and the co-author of the brand-new book, Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business. How do you foster engagement on Facebook? Wiley, 2011). Why is that?

Trends 180
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Smart Selling Visions: Up-Close with Top Revenue Leader Brian Leach, CEO of @unboxedtech

SBI

Assistant captures everything during customer interactions, including data from prospects that don’t buy. Learning how to connect marketing and your sales execution is extremely valuable. After years of working side-by-side with our clients, we’ve learned how much we can impact sales productivity using our Assistant platform.

Up-Sell 50