Less is More in Sales
Mr. Inside Sales
JUNE 11, 2021
Sales people like to talk; if you don’t believe me, just listen to a recording of one of your reps (or of yourself!). And when your ears are closed, you learn nothing about your prospect’s buying motives, their possible objections, or whether or not they are buying into your pitch. This is a problem. Rewrite it. Shorten it.
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