Sales Leadership Is Missing It Big (and Here’s the Proof)
No More Cold Calling
JULY 27, 2020
When will sales leadership wake up? They still measure the number of dials and emails sent in a day, when the return on these sales activities is dismal. Then they launch into their tried-and-true (and oh-so-boring) sales pitch. It’s not the reps’ fault; it’s what sales leadership expects from them.
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