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Inbound vs Outbound Marketing

LeadBoxer

We all encounter an endless barrage of marketing every day. Some of that marketing is effective, and some of it’s, well, annoying. This division between effective and ineffective marketing strategies can be acutely seen when comparing inbound vs outbound marketing. What is Outbound Marketing?

Inbound 104
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When Should You Use a Telemarketing Firm to Schedule Sales Calls?

Understanding the Sales Force

Understanding the Sales Force by Dave Kurlan If you have no desire to find a lot of new business from new accounts, you don't need telemarketing (and you can stop reading this article). You can hire telemarketers - inside salespeople who will make calls and schedule appointments for your account managers.

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Why Inbound Marketing Isn’t Enough: Leverage Outbound Marketing

MarketJoy

The terms inbound and outbound embody a type of cultural shift in the entire way of how marketing works, particularly across different channels. To accelerate the sales and get qualified leads, companies are required to function hand in hand with outbound and inbound marketing while building a strong strategy to power it all.

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LinkedIn Centers Key To Outbound Success

Tony Hughes

Before LinkedIn we would rent databases and engage telemarketers to call and set appointments to build our pipeline. And Sales Navigator from LinkedIn is a massively powerful tool for both marketing and sales. But cold-calling yields have been relentlessly trending down and currently have a success rate below 3%.

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Inbound or outbound sales—which one should you focus on?

Close.io

Should you build an inbound sales machine, set up an outbound sales team, or take a hybrid approach? But on the other hand, outbound sales proves itself a fierce opponent. Well Robert Frost would be deeply frustrated with my answer, because when these two marketing strategies diverge in the woods, I pick both.

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B2B Lead Gen: Can you do it cheaper and better inside?

Pointclear

As a business-to-business marketing or sales leader you have numerous options for lead generation tactics and tools. Top choices include teleprospecting, direct marketing, search engine marketing, website, and trade shows. Additionally, in-sourced inside sales centers are notorious for their lack of productivity.

Lead Gen 113
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Becoming a Great Sales Professional in Today’s Market

Adaptive Business Services

Around ten years ago, the consumer market was a totally different landscape where the sales process involved telemarketing and setting appointments for sales professionals to gain clients and close deals. But, outbound sales required more effort to execute compared to what needs to be done to become a great sales professional today.