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How You Can Build the Perfect SMB Sales Strategy

Zoominfo

Winning large business contracts leads to increased revenue — but selling solely to large enterprises isn’t necessarily sustainable for a sales strategy. SMBs differ from enterprises in clientele, goals, and needs, but stepping up your SMB sales game can eventually increase your revenue. What is the Difference Between SMB and SME?

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Enterprise Marketing Strategy: 3 Challenges to Avoid as You Scale

Zoominfo

At the enterprise level, with 1000-plus employees and more than $1 billion in annual revenue, massive growth drives the organization. One of the more difficult enterprise marketing challenges is making sure your technology stack — your ERP, CRM, and MAT tools — can connect complex, org-wide processes. Integrate your tech stack.

Scale 189
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article thumbnail

Enterprise Marketing Strategy: 3 Challenges to Avoid as You Scale

Zoominfo

At the enterprise level, with 1000-plus employees and more than $1 billion in annual revenue, massive growth drives the organization. Integrate your tech stack One of the more difficult enterprise marketing challenges is making sure your technology stack — your ERP, CRM, and MAT tools — can connect complex, org-wide processes.

Scale 130
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Getting On The Right Timeline

The Pipeline

At a high level, revenue organizations (sales & marketing) take one of two routes to this large pool of buyers. There is an alternative to this passive “Wait Till They Are Ready” approach preached by many pundits and vendors with tools to help you wait. The vast majority move on, looking for a more ready buyer.

SME 225
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How You Can Build the Perfect SMB Sales Strategy

Zoominfo

Winning large business contracts leads to increased revenue — but selling solely to large enterprises isn’t necessarily sustainable for a sales strategy. SMBs differ from enterprises in clientele, goals, and needs, but stepping up your SMB sales game can eventually increase your revenue. What is the Difference Between SMB and SME?

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 4 Ways Downsized Sales Teams Can Deliver Outsized Returns

Crunchbase

Industry leaders such as Adobe , Microsoft , Google , PayPal and Shopify are making big layoffs, with a large swath of cuts focused on their revenue teams. And I believe this altered reality is something all revenue-generating teams should adapt to — whether you are currently experiencing layoffs or it’s business as usual.

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5 Sales Enablement Priorities for Transformational CMOs

Allego

Equipping sellers with the content, tools, knowledge, skills and coaching required to optimize buyer interactions—known as sales enablement —is essential. This means powering up content with relevant talk tracks, best practices, win stories, and SME knowledge that sellers need to handle objections, nurture prospects, and close deals.