Subject Matter Experts: The Hot New Sales Tool and How to Use Them
Janek Performance Group
DECEMBER 11, 2018
A SME is someone who is an expert in a particular area or field – in the business world, they’re sometimes called technical experts or sales support. In a recent team meeting, one of our instructional designers noted that one of the recent trends in their observation with clients at Janek is the inclusion of Subject Matter Experts (SMEs) in the selling process, rather than a Sales Agent just learning about services and products to sell on their own.