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The Hidden Talent in Your Ranks

Sales and Marketing Management

As such, many companies today are beginning to look with renewed interest at their most readily accessible talent pool when filling open roles: their own employees. Rather than battling for new hires in an uber-competitive job market, smart companies are moving to train and promote from within. According to the U.S.

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Sales is Storytelling. Marketing is Storytelling. Business is Storytelling.

Sales and Marketing Management

Managers of sales and marketing teams are charged with coaching up individual team members, enhancing their skill sets and improving overall team performance. Storytelling has stood the test of time as a critical skill in sales and marketing?—?and and isn’t that our goal in sales?—?a But where to begin? It’s not about you.

Marketing 226
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From the Switchboard to Social Media: A Brief History of Customer Service

Sales and Marketing Management

Given such a clunky, limited system, it’s a wonder that this method of communication caught on at all. Smart companies saw the possibilities of cyber customer service from the beginning, and jumped right on that bandwagon. It was a huge leap forward for CS-kind, but email was about to be eclipsed by social media.

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The Perils of Piecemeal

Cincom Smart Selling

Smart companies don’t have software initiatives; they have business initiatives that drive software purchases. If each division bought its own technologies (the piecemeal approach), it’d be more difficult to sell since salespeople would have to go to multiple systems to get the information they need. How smart are you?

Scale 48
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Creating A Customer-Centric Strategy

Sell Integrity

This customer-needs-focused approach is often thought of in the context of the sales and service teams. The pillars of the organization are the people and systems the make up the different departments and divisions. The foundation is the company’s mission, vision and core values.

Strategy 117
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26 CRM Techniques and Strategies for Customer Retention

Cience

Your customers are one of your company’s most important assets. Although new sales are important, smart companies also focus on retention. Source: Bain & Company. Smart companies work proactively to make their customers feel seen and heard. That’s where sales and marketing automation comes in.

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The Future of AI for Sales (And How to Prepare for It)

Sales Hacker

Companies that prepare for and embrace the changes AI brings will thrive. Sales is traditionally a people-to-people business, but technologies like artificial intelligence are making expert sellers rethink the balance between human and machine. The need for automation in sales. The potential future of AI for sales.