2002 Marketing Study 
Janek Performance Group
AUGUST 23, 2023
It was instrumental in Kahneman winning the 2002 Nobel Prize in Economics. Establish Credibility Through Case Studies and Testimonials Effective sales collateral starts with the collaboration of your sales and marketing teams. Simply put, prospect theory deals with the psychology of decision making. It must inspire action.
Pointclear
MAY 7, 2013
In 2002, Tony established the first buyer persona research methodology designed specifically for B2B marketing and sales. His "Buyer Foresight" approach helps organizations gain predictability by understanding the behavior of their buyers in a changing market. Study Lead Behavior. My guest today is Tony Zambito.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Anthony Iannarino
SEPTEMBER 21, 2019
It worked well enough, allowing my team to tell our story (something marketing people find more valuable to clients than it is in practice). It also allowed us to explain why we do what we do different from our competitors, creating separation from the market. This deck was in service for years and faithfully updated. The First Call.
Pipeliner
FEBRUARY 15, 2019
This problem has existed as long as there have been communal workplaces, and it was studied between 2001 and 2002 in an Aspen Institute survey conducted on a group of MBA students. Professional development in sales and marketing has a similarly checkered ethical history. It wasn’t warp-speed market disruption.
Pointclear
MARCH 6, 2012
Stephanie Tilton is a content-marketing consultant who helps B2B companies craft content that engages prospects and customers, nurtures leads and advances the buying cycle. She has produced hundreds of white papers, case studies and eBooks for a range of organizations, including some of the world's leading technology companies.
The ROI Guy
FEBRUARY 5, 2013
With 2,053 worldwide CIOs surveyed in the study, managing more than $230 billion in IT budgets, this means that almost $100 billion of IT enterprise spending is currently not generating the expected business value - a colossal squandering of key business savings, process improvements, growth and competitive opportunities.
Smooth Sale
SEPTEMBER 20, 2018
Recognizing ‘Who Knows You’ In 2002 I created Commanding View, Inc. They did not need an agent nor did they have marketing materials. Provide case studies. I met with many speakers, consultants, coaches, trainers, team builders, authors to learn how they would like to market their expertise.
Expert insights. Personalized for you.
62 
Let's personalize your content