article thumbnail

The Adapter’s Advantage: Michael Antonorsi on Customer Insight

Allego

After leaving a successful tech career in Venezuela, Michael moved his family to Paris to study culinary arts and on to San Diego. In 2002, Michael created Chuao. Michael Antonorsi is the co-founder, owner, and chief joy activator of Chuao Chocolatier (pronounced chew-wow).

Customer 127
article thumbnail

They Got It Right, AI Is Artificial!

Partners in Excellence

For years, I’ve been studying AI. In 2002, I cofounded a company that offered an AI tool focused on a couple of problem areas–manufacturing process control and prescriptive maintenance. Yeah, yeah, I’m on my soapbox again, talking about AI. Lest, anyone think I’m not a fan of AI, nothing could be more incorrect.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Hitting Your Sales Goals: ‘Goal intentions’ aren’t enough

Selling Essentials RapidLearning Center

You had what behavioral researchers call “goal intentions,” but numerous studies have shown that these aren’t enough. Consider a research study of three groups of people who all wanted to exercise more regularly. 2002) Combining motivational and volitional interventions to promote exercise participation. Gollwitzer, P.M.

Intent 52
article thumbnail

6 Ways to Generate Urgency in B2B Sales

Janek Performance Group

It was instrumental in Kahneman winning the 2002 Nobel Prize in Economics. Establish Credibility Through Case Studies and Testimonials Effective sales collateral starts with the collaboration of your sales and marketing teams. Simply put, prospect theory deals with the psychology of decision making. It must inspire action.

B2B 62
article thumbnail

PowerViews with Tony Zambito: Buyer Predictability

Pointclear

In 2002, Tony established the first buyer persona research methodology designed specifically for B2B marketing and sales. Study Lead Behavior. My guest today is Tony Zambito. This innovation helps leading companies gain better understanding of their buyers, leading to improved lead generation and revenue performance.

Buyer 189
article thumbnail

Kevin Bacon and a Unique Way to Crush Lead Generation

No More Cold Calling

Or perhaps seen the Kevin Bacon Visa Check Card ad from 2002? Six Degrees of Separation” is a theory posited by psychologist Stanley Milgram in a 1967 study, for which 296 volunteers from Boston and Nebraska attempted to get a document to a Massachusetts stockbroker using only their acquaintances.

article thumbnail

How I Know What I Know About Selling

Anthony Iannarino

The first time I used my new deck was in a quarterly business review with an existing client in 2002. I am not a researcher, not that you would know that by the way I read and study the things that interest me, the things I want to learn, and the things that are important to my clients. The First Call.

Hiring 95