3 Examples of Creative B2B Marketing Initiatives
Zoominfo
JUNE 30, 2019
As with other companies of their size, Philips found that traditional marketing channels were no longer an effective way to market to their B2B audience. The Philips Asia Digital Command Centre (PADCC)—a groundbreaking social command center. The solution? As with our first example, this project isn’t complicated or over-the-top.
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