Does Social Media Really Generate Revenue?
Zoominfo
OCTOBER 13, 2020
Facebook was founded in 2004, Twitter in 2006, Instagram 2010, Snapchat 2011, and TikTok in 2016. On average, 30% of companies with higher revenue than their peers also have larger social media followings on Facebook and Twitter. The thing is, these companies lack the tools to measure ROI.
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