Remove 2016 Remove Channels Remove Decision Maker Remove Prospecting
article thumbnail

How to Guard Your Sales Prospecting Against 'Fake News'

Sales and Marketing Management

Author: Jake Shaffren The 2016 presidential election in the United States brought “fake news” into the vernacular of a growing number of Americans. You rely on the information you get through these channels, but you also know they are fraught with uncertainty. . It is not a new problem. Check Your Biases. Explore Existing Tools.

article thumbnail

2018 Top MarTech Trends: Top Pain Points and Spending Priorities for CMOs

DiscoverOrg Sales

Difficulty creating a consistent, multi-channel customer experience. Pain point #2: Difficulty creating a consistent, multi-channel customer experience. Difficulty creating a consistent, multi-channel customer experience was a pain point for 48% of organizations are experiencing pain related to in Q3, 2017.

Trends 184
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

5 Ways to Supercharge Your Sales Enablement Efforts

DiscoverOrg Sales

In fact, according to the CSO Insights 2016 Sales Enablement Optimization Study , the number of businesses with a dedicated enablement function has increased from 19% to 33% since 2013. This is in spite of the fact that most of it is created for sales and channel enablement purposes. This is where sales enablement technology comes in.

article thumbnail

Frugalnomics in Effect - Gartner predicts low IT spending growth for 2016

The ROI Guy

Prospects will choose to stick with the status quo unless you can proactively and provocatively quantify that they have a pain worth addressing. In order to connect and engage with “Do Nothing” buyers, helping them through the decision making journey, you need to leverage content to help them realize: Why Consider a Change? -

ROI 53
article thumbnail

Your Email Strategy Needs an Update

Sales and Marketing Management

A brief and simple introductory message sent directly to the company’s CEO would often be enough to set up an introduction with the decision-maker. This does not mean I’m advocating for the elimination of email as a sales communication channel. Use a variety of channels. Surviving the Mass Email Epidemic. Avoid clichés.

Strategy 136
article thumbnail

The Top 5 Sales Influencers Every Sales Rep Should Be Following

Hubspot Sales

Janice Mars is the founder Principal of SalesLatitude — a consulting firm, dedicated to helping businesses focus their sales efforts on winnable deals and aligning core strengths with the right prospects. Morgan J Ingram. Image Source: LinkedIn. Morgan J Ingram is one of the foremost thought leaders in sales development. Jeff Davis.

article thumbnail

Master the Art of Knowing Who to Call and How to Ask with Tito Bohrt

Sales Hacker

In the highly competitive B2B tech space, it’s easy to market your offer with so many tools and channels available. Tito and host Colin Campbell also touch upon the concept of a sales champion and how to find the ideal champion within a prospect’s organization. Tito shares what those conversations with prospects look like.

How To 86