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How to Guard Your Sales Prospecting Against 'Fake News'

Sales and Marketing Management

Author: Jake Shaffren The 2016 presidential election in the United States brought “fake news” into the vernacular of a growing number of Americans. You rely on the information you get through these channels, but you also know they are fraught with uncertainty. . It is not a new problem. How did your source get their information?

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Three Challenges that will Impact Your 2016 IT Sales and Marketing Plans

The ROI Guy

If you are in IT sales and marketing, there are three significant challenges of which you should be well aware when setting up your budgets and plans for 2016. YoY, with decision makers postponing upgrades and extending lifecycles for on-premise infrastructure as they figure out their cloud / hybrid strategies.

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2018 Top MarTech Trends: Top Pain Points and Spending Priorities for CMOs

DiscoverOrg Sales

Difficulty creating a consistent, multi-channel customer experience. Pain point #2: Difficulty creating a consistent, multi-channel customer experience. Difficulty creating a consistent, multi-channel customer experience was a pain point for 48% of organizations are experiencing pain related to in Q3, 2017.

Trends 184
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5 Ways to Supercharge Your Sales Enablement Efforts

DiscoverOrg Sales

In fact, according to the CSO Insights 2016 Sales Enablement Optimization Study , the number of businesses with a dedicated enablement function has increased from 19% to 33% since 2013. This is in spite of the fact that most of it is created for sales and channel enablement purposes. This is where sales enablement technology comes in.

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30 Shocking Influencer Marketing Statistics

Zoominfo

22% of marketers say influencer marketing is their most cost-effective channel ( source ). 74% of people trust social networks to guide them to purchase decisions ( source ). 49% of people say they rely on recommendations from influencers when making purchase decisions ( source ). On average, businesses generate $6.50

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Frugalnomics in Effect - Gartner predicts low IT spending growth for 2016

The ROI Guy

Many organizations are relying more and more on channel partners and inside sales to drive growth. And if it was hard to get your direct sales reps to become more value-focused, imagine how hard it will be to enable channel and inside sales to evolve from product to value. And its not just your direct sales reps that have the issue.

ROI 53
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Your Email Strategy Needs an Update

Sales and Marketing Management

A brief and simple introductory message sent directly to the company’s CEO would often be enough to set up an introduction with the decision-maker. This does not mean I’m advocating for the elimination of email as a sales communication channel. Use a variety of channels. Avoid clichés.

Strategy 136