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Three Challenges that will Impact Your 2016 IT Sales and Marketing Plans

The ROI Guy

If you are in IT sales and marketing, there are three significant challenges of which you should be well aware when setting up your budgets and plans for 2016. Are your sales reps / channel partner sable to emotionally, logically and credibly convince more frugal buyers to allocate shrinking budgets for your solutions over other projects?

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6 Predictions for Sales Software in 2017

SalesLoft

Sales software changes as rapidly as the sales landscape , which is to say at light-speed. While no one knows exactly what 2017 will bring, we predict that the future of sales software will introduce more customization and the power of big data analysis to all industries. Let’s take a closer look. Automation. Text Parsing.

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Your Email Strategy Needs an Update

Sales and Marketing Management

This does not mean I’m advocating for the elimination of email as a sales communication channel. While email is one of the most efficient channels for casting the widest net, it’s important to keep in mind that sales is about more than reaching as many potential buyers as possible. Use a variety of channels. Make it personal.

Strategy 136
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Privacy Policies: 5 Questions Channel Partners Should Be Asking to Avoid Disaster

Allbound

Five Questions Channel Program Leaders Should Be Asking. The landmark 2016 EU General Data Protection Regulation (GDPR) went into effect on May 25, 2018. Despite the magnitude and high importance of channel sales to many companies, many still have work to do to address data privacy risks and requirements in their sales channels.

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How Inbound Fits Into A Successful ABM Strategy

SBI

A 2016 Bizible and TOPO report featuring ABM Insights and Recommendations confirmed that, “ABM outperforms a traditional marketing approach across a number of categories, including sales and marketing alignment, overall customer LTV, contract value, close rate, and ROI.” But, it’s a big change that nets even bigger results.

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Infographic: How to use SMS to win love, leads, revenue

Velocify

trillion messages sent worldwide in 2012 [1] , it’s no wonder that sweethearts and marketers alike are flocking to this communication channel, and salespeople are just beginning to understand its value. 1] Portio Research, Mobile Messaging Futures 2012-2016, 2012. [2] With an estimated 9.6

Leads360 109
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How Sales Reps Can Use Generative AI to Sell Faster

Hubspot Sales

This time is lost to internal meetings and emails, prospect research, manually writing cold emails, updating their CRM, and scheduling. The same survey found that 81% of sales reps estimate they could meet their quotas and generate 38% more revenue for the company with reduced admin time. Sound familiar? As a newcomer, Regie.ai