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Why Product-Agnostic Content Wins in B2B Marketing

Sales and Marketing Management

Author: Ryan Gould In the context of content marketing, a product-agnostic approach is one that focuses on your expertise and knowledge around a product, technology or service rather than your brand. The product-agnostic approach to content marketing has been around for a long time. 4 Examples of Product-Agnostic Content.

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How to Operationalize Account-Based Marketing

DiscoverOrg Sales

But that doesn’t stop a lot of sales and marketing professionals from pursuing any and all hand-raisers, regardless how poorly suited they are. Fit, intent, and engagement provide the core data you need to be successful with your account-based marketing program. The days of squandering marketing budget are gone.

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Bits And Pieces — June 24, 2017

Partners in Excellence

In my last Bits and Pieces article , I referred to a series of articles I’d written about applying manufacturing and lean techniques to sales and marketing. I’ve consolidated the series into an eBook — What Can Sales Learn From Lean Manufacturing ? Just email me at dabrock@excellenc.com.

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5 Less Annoying Alternatives to "Please Find Attached"

Hubspot Sales

Between ebooks, case studies, data sheets, proposals, and contracts, you probably send email attachments on a daily -- if not hourly -- basis. Example: 2017 pricing options. Hi Saleh, Great talking to you today and learning more about Kensington’s plans to expand into the French market. Option 2: “Here is”. Short and sweet.

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The difference between a product-led, sales-led & marketing-led approach

Close.io

In other words, we are experiencing the product-led era that came as a replacement to the marketing and the sales-led one. How is product-led different than marketing-led? With PLG, modern software companies manage to reduce overhead costs by massively reducing the cost of marketing and sales activities. Final thoughts.

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15 best cold calling books to take your sales team to new levels

Close.io

Fisher Published : May 12, 2017. The author introduces you to tools and tactics that you can use alongside old school sales techniques. And this 13-page Ebook is a boot camp to dip your toes into cold calling. Author : Steli Efti Published : 2017. Author : Rex Biberston and Ryan Reisert Published : December 7, 2017.

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Use Outreach? Here’s How to Create, Maintain, and Measure Sequences

Sales Hacker

An excellent place to start is with your marketing team. Your marketing team has already slotted these personas into cohorts to optimize marketing efforts. Don’t have a marketing team? You now have the tools to create the engine that will fuel your playbook— sequences. Not sure who your buyer personas are?