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GTM in Germany: How to Create an Effective, Compliant Strategy

Zoominfo

Enacted in 2018, the GDPR requires organizations to have a lawful basis for processing personal data. The rules around telemarketing in a B2B context are more relaxed, making telemarketing a viable go-to-market channel in Germany. EU GDPR The EU’s General Data Protection Regulation (GDPR) is the global standard for data privacy.

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The Definitive Guide to Conversational Marketing

Zoominfo

The average landing page conversion rate is 2.35%. Enter conversational marketing. What is Conversational Marketing? Conversational marketing is a tactic that facilitates affordable, one-to-one marketing experiences at scale– something that, up until recently, was relatively difficult to do. We’re so glad you asked!

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Mission Impossible: Making Hard Choices as a First-time CMO (Part 2)

DiscoverOrg Sales

Some quick wins: Simple A/B testing in channels you’re already using regularly to optimize low-hanging fruit. Get attribution in place to learn which channels have the best conversion rates. You may need to move people around or have a conversation with key employees before your team can move forward.

ROI 171
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Why SaaS Companies Are Embracing Owned Media and How to Make it Work for You

Sales Hacker

On owned media, digital advertising was once the name of the game. Candid, off-the-record conversations — no recordings here. Owned media refers to content distributed through a brand’s channels , including self-hosted video, company blogs, and email campaigns. The B2B playbook is changing. So, owned media. What is it?

Media 71
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Programmatic Buying and Its Influence on Mobile Marketing

Connext Digital

One trend that has been making waves in the mobile marketing industry is programmatic advertising. Simply put, programmatic advertising has allowed the buying and selling of ad space online without the need for human intervention. Real-time reports and data measurements are made possible with programmatic advertising.

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The Definitive List of Top Email Trends in 2023 (Part 1)

Appbuddy

It’s widely considered to be one of the most reliable, cost-effective marketing channels. Finances Online reported that email beats all other channels for generating marketing ROI. In a recent report from Mailjet, respondents were asked which channel provides the best ROI during a recession.

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20+ LinkedIn Influencers a Sales Person Must Follow in 2018 [Updated]

SalesHandy

After spending around 70+ hours on LinkedIn, observing & analyzing hundreds of profiles of Sales Influencers or Sales Gurus we have mindfully put together the list of 20+ Sales LinkedIn Influencers/Gurus that you must follow in 2018. He is also a co-founder of B2B camp & sports bar digital, a gaming and digital advertising business.