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How to Building a Data-Driven Marketing Plan for 2018

DiscoverOrg Sales

Have you made your 2018 marketing plan yet? Make 2018 the year YOU adopt data-driven marketing: Get our free eBook ! Behavioral data : popular pages on your site, top-performing assets, and favorite channels. Be intentional about dropping campaigns or channels where you saw limited engagement with your ideal customer.

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The Definitive Guide to Conversational Marketing

Zoominfo

The average landing page conversion rate is 2.35%. Enter conversational marketing. What is Conversational Marketing? Conversational marketing is a tactic that facilitates affordable, one-to-one marketing experiences at scale– something that, up until recently, was relatively difficult to do. We’re so glad you asked!

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How to Avoid the Biggest Hiring Mistakes in 2018

Zoominfo

Job descriptions and conversations with candidates should accurately represent the role in question. Mistake #5: You stick to a narrow set of candidate sourcing channels. If you consistently post job openings on the same handful of channels, you will continue to bring in the same types of applicants. Solution #4: Be transparent.

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The Top Sales Trends of 2018

Hubspot Sales

What are the sales trends of 2018? 2018 is just around the corner. To find out what’s coming, I asked sales leaders, experts, and reps to predict the top sales trends of 2018. As HubSpot channel account manager Jill Fratianne says, “SMS all the way.”. HubSpot channel account manager Keith Grehan is in that camp.

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GTM in Germany: How to Create an Effective, Compliant Strategy

Zoominfo

Enacted in 2018, the GDPR requires organizations to have a lawful basis for processing personal data. The rules around telemarketing in a B2B context are more relaxed, making telemarketing a viable go-to-market channel in Germany. EU GDPR The EU’s General Data Protection Regulation (GDPR) is the global standard for data privacy.

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Best 18 Sales Articles of 2018 from Sales Hacker

Sales Hacker

Here’s a recap of the best sales articles from 2018 from Sales Hacker! The 18 best sales articles of 2018 from Sales Hacker. Do You Make These 13 Mistakes During Your Sales Conversations? Mistakes during your sales conversations cost you deals. That means you can’t afford to slip up during sales conversations.

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What To Expect At Revenue Summit 2018—Aligning Sales, Marketing & Customer Success

Sales Hacker

15, 2018 – Sales Hacker, the leading resource for sales innovation, acceleration, and the future of sales, is set to host The Revenue Summit , on March 1st, 2018 in San Francisco, California. Inbound Lead Routing – Forms vs Chatbots – The Process of Routing, Timing, and Conversion Rate Optimization.