article thumbnail

How the loss of trade shows changed the customer acquisition funnel

Zoominfo

“In March 2020, live events were canceled overnight. One year later, we’re virtually in the same boat, with most organizations shifting to conducting online shows to generate leads and reach prospective buyers. As a result of changes brought on by the pandemic, ZoomInfo started following up on cold leads in a more targeted way in 2020.

article thumbnail

Keeping close to channel partners

Sales and Marketing Management

Author: Paul Nolan As with everything else in 2020, many B2B companies’ relationships with channel partners, which are critical to their success, have been disrupted. The “surprise and delight” treatment that is widely used to keep internal employees engaged is equally effective with channel partners.

Channels 156
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How the loss of trade shows changed the customer acquisition funnel

Zoominfo

“In March 2020, live events were canceled overnight. One year later, we’re virtually in the same boat, with most organizations shifting to conducting online shows to generate leads and reach prospective buyers. It appears so: 76% of app developers report that demand in the event app space was higher in 2020 than in the prior year.

article thumbnail

E-commerce That Avoids Channel Conflict

Sales and Marketing Management

Over the past three years, we’ve seen a 20% to 30% e-commerce annual growth rate, especially in 2020, as in-person prospecting proved difficult if not impossible during the pandemic. potential conflict with their channel partners. Businesses don’t want to jeopardize the business that comes through channel partners? Here’s how.

article thumbnail

16 Technology Trends Shaping eCommerce in 2020

Hubspot Sales

If the first few months of 2020 have taught us anything, it’s that uncertain times can call for quick pivots to sales and marketing plans. Businesses have had to evolve quickly with trade shows, events, and in-person sales meetings being canceled for the foreseeable future, likely throwing a wrench in many 2020 sales and marketing strategies.

Trends 145
article thumbnail

Redeploy Your Budget for 2H 2020 Revenue Rebound

Mereo

At late 2019 and early 2020 sales kickoffs and strategy meetings, leadership came to the table with winning ideas for how to strategically employ sales and marketing budgets for greatest impact. trade shows, industry forums, user group events, thought leadership events), many of which are being cancelled, with good reason, left and right.

Revenue 56
article thumbnail

A Lesson on Being Decisive: COVID, Trade Shows, and Lead Generation in 2020

Sales 2.0

I’m talking about professional trade shows and conferences, which as of 2019 were estimated to be to the second largest source of B2B revenue in the country. “I remember coming back from vacation and getting texts, all the trade shows had been canceled,” said Stephen Spiegel, CEO of CrewHu and a SalesRoads client.