How Small Gifts Can Create Big Marketing Wins
Zoominfo
OCTOBER 13, 2021
How are gifts presented? We don’t require prospects to take a meeting to claim the gift. At ZoomInfo, the value of the gift cards we offer prospects depends on the target segment, funnel stage, and our own tests. For example, we offer a $7 gift card to prospects who sign up for a demo to bolster show rates.
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